Microsoft Clarity vs GTM Kit

GTM Kit: GA4, Google Ads & GTM and Microsoft Clarity: AI Insights are evenly matched on rating (4.5★ vs 4.6★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: GTM Kit: GA4, Google Ads & GTM at Free trial available, Microsoft Clarity: AI Insights at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Microsoft Clarity: AI Insights has the larger user base (2,144 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. GTM Kit: GA4, Google Ads & GTM's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is GTM Kit: GA4, Google Ads & GTM or Microsoft Clarity: AI Insights cheaper?

Both GTM Kit: GA4, Google Ads & GTM and Microsoft Clarity: AI Insights offer paid plans only. GTM Kit: GA4, Google Ads & GTM starts at Free trial available; Microsoft Clarity: AI Insights starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, GTM Kit: GA4, Google Ads & GTM or Microsoft Clarity: AI Insights?

GTM Kit: GA4, Google Ads & GTM (4.5★, 10 reviews) and Microsoft Clarity: AI Insights (4.6★, 2,144 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose GTM Kit: GA4, Google Ads & GTM or Microsoft Clarity: AI Insights?

Microsoft Clarity: AI Insights holds the higher average rating (4.6★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, GTM Kit: GA4, Google Ads & GTM or Microsoft Clarity: AI Insights?

Both apps are one-click installs from the Shopify App Store. Microsoft Clarity: AI Insights has the deeper published review base (2,144 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

GTM Kit: GA4, Google Ads & GTM typically suits early-stage and growth-mode teams based on its published review base (10 reviews). Microsoft Clarity: AI Insights typically suits early-stage and growth-mode teams based on its published review base (2,144 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.