Side-by-side comparison · 24 data points
Leverage the Flexibility of Google Tag Manager to Measure and Optimize Sales Results (GA4 ready)
| GTM & Data Layer ‑ GTM Kit | Loox ‑ Product Reviews App | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Convert more shoppers with visual product reviews, superpowered by AI
| Metric | GTM & Data Layer ‑ GTM Kit | Loox ‑ Product Reviews App |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.9 ★ |
| Total reviews | 10 | ★ 8.2k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 3 | ★ 5 |
| Featured placements | — | 5 |
| Review velocity (30d) | — | 252 new |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2024 | Oct 2015 |
Based on the data on this page, Loox ‑ Product Reviews App is the stronger choice for most Shopify App Store merchants — 4.9★ vs GTM & Data Layer ‑ GTM Kit's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: GTM & Data Layer ‑ GTM Kit at Free trial available, Loox ‑ Product Reviews App at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Loox ‑ Product Reviews App has the larger user base (8,203 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. GTM & Data Layer ‑ GTM Kit's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Loox ‑ Product Reviews App; mid-market and enterprise merchants with specific feature requirements should evaluate both — GTM & Data Layer ‑ GTM Kit's 10-review base may include the workflow context that matches your specific use case better than Loox ‑ Product Reviews App's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: GTM & Data Layer ‑ GTM Kit audit • Loox ‑ Product Reviews App audit
| Keyword | GTM & Data Layer ‑ GTM Kit | Loox ‑ Product Reviews App |
|---|---|---|
| reviews | Not ranked | #2 |
| photo video reviews | Not ranked | #2 |
| review | Not ranked | #3 |
Not featured in any section recently.
| Signal | GTM & Data Layer ‑ GTM Kit | Loox ‑ Product Reviews App |
|---|---|---|
| Average rating | 4.6 ★ (10) | 4.9 ★ (8.2k) |
| Rating distribution | 5— 4— 3— 2— 1— | 595% 43% 31% 20% 11% |
| Reviews · last 7 days | — | +34 |
| Reviews · last 30 days | — | +252 |
| Reviews · last 90 days | — | +982 |
No reviews yet.
Both GTM & Data Layer ‑ GTM Kit and Loox ‑ Product Reviews App offer paid plans only. GTM & Data Layer ‑ GTM Kit starts at Free trial available; Loox ‑ Product Reviews App starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Loox ‑ Product Reviews App has the higher average rating (4.9★ from 8,203 reviews) compared to GTM & Data Layer ‑ GTM Kit (4.6★ from 10 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. GTM & Data Layer ‑ GTM Kit fits better if you prioritize broader integrations; Loox ‑ Product Reviews App is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Loox ‑ Product Reviews App has more onboarding documentation maturity (8,203 reviews vs 10), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
GTM & Data Layer ‑ GTM Kit typically suits early-stage and growth-mode stores based on its review-base composition (10 reviews). Loox ‑ Product Reviews App aligns more with established stores with steady traffic (8,203 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
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Migration support varies by app and category. GTM & Data Layer ‑ GTM Kit and Loox ‑ Product Reviews App both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from GTM & Data Layer ‑ GTM Kit" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
