Side-by-side comparison · 24 data points
Effortlessly Set Up Dynamic Google Ads Retargeting Tags and Launch Retargeting Ads with Ease.
| Google Ads Remarketing | MetaShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Google Ads Remarketing | MetaShop: Instagram & Facebook |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 7 | ★ 580 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 4 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2023 | Jul 2022 |
Google Ads Remarketing and MetaShop: Instagram & Facebook are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Google Ads Remarketing at Free, MetaShop: Instagram & Facebook at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
MetaShop: Instagram & Facebook has the larger user base (580 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Ads Remarketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Remarketing audit • MetaShop: Instagram & Facebook audit
| Keyword | Google Ads Remarketing | MetaShop |
|---|---|---|
| boost sales | Not ranked | #1 |
| to boost | Not ranked | #1 |
| meta | Not ranked | #2 |
| google ads | #17 | Not ranked |
| google ads tracking | #19 | Not ranked |
Not featured in any section recently.
Both Google Ads Remarketing and MetaShop: Instagram & Facebook offer paid plans only. Google Ads Remarketing starts at Free; MetaShop: Instagram & Facebook starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Google Ads Remarketing (5.0★, 7 reviews) and MetaShop: Instagram & Facebook (5.0★, 580 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. MetaShop: Instagram & Facebook does carry the larger published review base (580 vs 7). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MetaShop: Instagram & Facebook has the deeper published review base (580 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Ads Remarketing typically suits early-stage and growth-mode teams based on its published review base (7 reviews). MetaShop: Instagram & Facebook typically suits early-stage and growth-mode teams based on its published review base (580 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads Remarketing and MetaShop: Instagram & Facebook both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Ads Remarketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
