Side-by-side comparison · 24 data points
Customize swatches and boost revenue with built-in product bundles.
| GLO Color Swatch Variant Image | W3 Custom Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Add unlimited product options. Includes a live product preview based on the options selected.
| Metric | GLO Color Swatch Variant Image | W3 Custom Product Options |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.8 ★ |
| Total reviews | ★ 1.8k | 192 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | ★ 4 | 3 |
| Featured placements | 3 | — |
| Languages | 11 supported | 1 supported |
| Listed since | Mar 2021 | Dec 2015 |
GLO Color Swatch Variant Image edges out W3 Custom Product Options on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: GLO Color Swatch Variant Image at Free plan available, W3 Custom Product Options at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
GLO Color Swatch Variant Image has the larger user base (1,832 reviews vs 192), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. W3 Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to GLO Color Swatch Variant Image; mid-market and enterprise merchants with specific feature requirements should evaluate both — W3 Custom Product Options's 192-review base may include the workflow context that matches your specific use case better than GLO Color Swatch Variant Image's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: GLO Color Swatch Variant Image audit • W3 Custom Product Options audit
| Last updated | — | — |
|---|
| Keyword | GLO Color Swatch Variant Image | W3 Custom Product Options |
|---|---|---|
| color swatch variants | #1 | Not ranked |
| product discovery | #2 | Not ranked |
| product variant | #3 | Not ranked |
| custom product options | Not ranked | #19 |
| customer engagement chatbot | Not ranked | #225 |
Not featured in any section recently.
No tracked changes.
| Signal | GLO Color Swatch Variant Image | W3 Custom Product Options |
|---|---|---|
| Average rating | 4.9 ★ (1.8k) | 4.8 ★ (192) |
| Rating distribution | 597% 43% 30% 20% 10% | 5— 4— 3— 2— 1— |
Both GLO Color Swatch Variant Image and W3 Custom Product Options offer paid plans only. GLO Color Swatch Variant Image starts at Free plan available; W3 Custom Product Options starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
GLO Color Swatch Variant Image has the higher average rating (4.9★ from 1,832 reviews) compared to W3 Custom Product Options (4.8★ from 192 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
GLO Color Swatch Variant Image holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. GLO Color Swatch Variant Image has the deeper published review base (1,832 vs 192), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
GLO Color Swatch Variant Image typically suits early-stage and growth-mode teams based on its published review base (1,832 reviews). W3 Custom Product Options typically suits early-stage and growth-mode teams based on its published review base (192 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
I'm so happy to have found this app. It's the perfect solution for me since I have such a large catalog with similar products to keep organized. I reach out often for assistance and they are always so quick to help.
Its so easy and so much to offer in fre variant too, feels illegal to know.
great app and support
good experience
Muy eficiente la atencion al cliente, rapido, hecho con amor y calidad, helen muy amable y amé su atencion, thanks helen
No reviews yet.
Migration support varies by app and category. GLO Color Swatch Variant Image and W3 Custom Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from W3 Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
