Side-by-side comparison · 24 data points
Customize swatches and boost revenue with built-in product bundles.
| GLO Color Swatch Variant Image | Wow Custom Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Launch personalized products faster with custom product options, swatches, add-ons, live preview etc
| Metric | GLO Color Swatch Variant Image | Wow Custom Product Options |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.8k | 10 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | 3 | — |
| Languages | 11 supported | 1 supported |
| Listed since | Mar 2021 | Apr 2026 |
GLO Color Swatch Variant Image and Wow Custom Product Options are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: GLO Color Swatch Variant Image at Free plan available, Wow Custom Product Options at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
GLO Color Swatch Variant Image has the larger user base (1,832 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wow Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: GLO Color Swatch Variant Image audit • Wow Custom Product Options audit
| Last updated | — | — |
|---|
| Keyword | GLO Color Swatch Variant Image | Wow Custom Product Options |
|---|---|---|
| conditional logic | #6 | #100 |
Not featured in any section recently.
| Signal | GLO Color Swatch Variant Image | Wow Custom Product Options |
|---|---|---|
| Average rating | 4.9 ★ (1.8k) | 5.0 ★ (10) |
| Rating distribution | 597% 43% 30% 20% 10% | 5— 4— 3— 2— 1— |
Both GLO Color Swatch Variant Image and Wow Custom Product Options offer paid plans only. GLO Color Swatch Variant Image starts at Free plan available; Wow Custom Product Options starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
GLO Color Swatch Variant Image (4.9★, 1,832 reviews) and Wow Custom Product Options (5.0★, 10 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Wow Custom Product Options holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. GLO Color Swatch Variant Image has the deeper published review base (1,832 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
GLO Color Swatch Variant Image typically suits early-stage and growth-mode teams based on its published review base (1,832 reviews). Wow Custom Product Options typically suits early-stage and growth-mode teams based on its published review base (10 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
I'm so happy to have found this app. It's the perfect solution for me since I have such a large catalog with similar products to keep organized. I reach out often for assistance and they are always so quick to help.
Its so easy and so much to offer in fre variant too, feels illegal to know.
great app and support
good experience
Muy eficiente la atencion al cliente, rapido, hecho con amor y calidad, helen muy amable y amé su atencion, thanks helen
No reviews yet.
Migration support varies by app and category. GLO Color Swatch Variant Image and Wow Custom Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wow Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
