Side-by-side comparison · 24 data points
Create, import, update & send gift cards in bulk. Refund on gift card. Discount codes & store credit
| Gift Card Factory | CWILL Returns & Exchanges | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Returns that turn to profit by incentivizing exchanges and providing a self-service returns portal.
| Metric | Gift Card Factory | CWILL Returns & Exchanges |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 61 | ★ 488 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 21 supported |
| Listed since | Aug 2021 | Jun 2023 |
Gift Card Factory and CWILL Returns & Exchanges are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Gift Card Factory at Free plan available, CWILL Returns & Exchanges at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
CWILL Returns & Exchanges has the larger user base (488 reviews vs 61), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Gift Card Factory's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Gift Card Factory audit • CWILL Returns & Exchanges audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Gift Card Factory | CWILL Returns & Exchanges |
|---|---|---|
| returns and | #21 | #3 |
| returns and exchanges | #24 | #3 |
| return | #23 | #4 |
No tracked changes.
Both Gift Card Factory and CWILL Returns & Exchanges offer paid plans only. Gift Card Factory starts at Free plan available; CWILL Returns & Exchanges starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Gift Card Factory (5.0★, 61 reviews) and CWILL Returns & Exchanges (4.9★, 488 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Gift Card Factory holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. CWILL Returns & Exchanges has the deeper published review base (488 vs 61), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Gift Card Factory typically suits early-stage and growth-mode teams based on its published review base (61 reviews). CWILL Returns & Exchanges typically suits early-stage and growth-mode teams based on its published review base (488 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Gift Card Factory and CWILL Returns & Exchanges both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Gift Card Factory" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
