Side-by-side comparison · 24 data points
Create and send bulk gift cards with CSV import or manual entry. Auto-generates customer accounts.
| Expresso Gift Cards | Selling Point | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Easily migrate or import Gift Cards & Store Credit from any POS system or website, in any currency.
| Metric | Expresso Gift Cards | Selling Point |
|---|---|---|
| Rating | 4.3 ★ | ★ 5.0 ★ |
| Total reviews | 7 | ★ 49 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free trial available | $49.99/month |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2025 | Jun 2021 |
Based on the data on this page, Selling Point is the stronger choice for most Shopify App Store merchants — 5.0★ vs Expresso Gift Cards's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Expresso Gift Cards offers a free tier (Free trial available) while Selling Point starts at $49.99/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Selling Point; mid-market and enterprise merchants with specific feature requirements should evaluate both — Expresso Gift Cards's 7-review base may include the workflow context that matches your specific use case better than Selling Point's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Expresso Gift Cards audit • Selling Point audit
| Keyword | Expresso Gift Cards | Selling Point |
|---|---|---|
| cards in bulk | #8 | #1 |
| cards | #21 | #14 |
| card | #22 | #15 |
| gift card | #21 | #18 |
| gift cards | #22 | #18 |
Expresso Gift Cards is the cheaper option — it offers a free plan (Free trial available). Selling Point starts at $49.99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Selling Point has the higher average rating (5.0★ from 49 reviews) compared to Expresso Gift Cards (4.3★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Selling Point holds the higher average rating (5.0★ vs 4.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Selling Point has the deeper published review base (49 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Expresso Gift Cards typically suits early-stage and growth-mode teams based on its published review base (7 reviews). Selling Point typically suits early-stage and growth-mode teams based on its published review base (49 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Expresso Gift Cards and Selling Point both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Expresso Gift Cards" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.