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| AB | Microsoft Clarity | |
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Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
| Metric | AB : Google Analytics 4 (GA4) | Microsoft Clarity: AI Insights |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.6 ★ |
| Total reviews | 4 | ★ 1.7k |
| Free plan | Yes | Yes |
| Pricing | Free | Free |
| Built for Shopify | — | — |
| Pricing tiers | — | 1 tier |
| Listed features | 3 | ★ 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 14 supported |
| Listed since | Dec 2025 | Jul 2025 |
AB : Google Analytics 4 (GA4) edges out Microsoft Clarity: AI Insights on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: AB : Google Analytics 4 (GA4) at Free, Microsoft Clarity: AI Insights at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Microsoft Clarity: AI Insights has the larger user base (1,682 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AB : Google Analytics 4 (GA4)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to AB : Google Analytics 4 (GA4); mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Clarity: AI Insights's 1,682-review base may include the workflow context that matches your specific use case better than AB : Google Analytics 4 (GA4)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AB : Google Analytics 4 (GA4) audit • Microsoft Clarity: AI Insights audit
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| Keyword | AB | Microsoft Clarity |
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| analytics | #1 | #3 |
| replays | #15 | #6 |
Not featured in any section recently.
Both AB : Google Analytics 4 (GA4) and Microsoft Clarity: AI Insights offer paid plans only. AB : Google Analytics 4 (GA4) starts at Free; Microsoft Clarity: AI Insights starts at Free. Compare the per-tier features in the Pricing section above before committing.
AB : Google Analytics 4 (GA4) has the higher average rating (4.8★ from 4 reviews) compared to Microsoft Clarity: AI Insights (4.6★ from 1,682 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. AB : Google Analytics 4 (GA4) fits better if you prioritize rating consistency; Microsoft Clarity: AI Insights is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Microsoft Clarity: AI Insights has more onboarding documentation maturity (1,682 reviews vs 4), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
AB : Google Analytics 4 (GA4) typically suits early-stage and growth-mode stores based on its review-base composition (4 reviews). Microsoft Clarity: AI Insights aligns more with early-stage and growth-mode stores (1,682 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. AB : Google Analytics 4 (GA4) and Microsoft Clarity: AI Insights both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AB : Google Analytics 4 (GA4)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
