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1. Listing metadata
Field-level data| BOGOS | Normalize Gift Wrap & Message | |
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| Screenshots | images | images |
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| BOGOS | Normalize Gift Wrap & Message | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Listed |
Enhance sales and order value with personalized gift options, gift wrapping, and custom gift message
| Metric | BOGOS: Free Gift Bundle Upsell | Normalize Gift Wrap & Message |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | ★ 4k | 9 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 7 supported | 1 supported |
| Listed since | Dec 2014 | Mar 2025 |
BOGOS: Free Gift Bundle Upsell edges out Normalize Gift Wrap & Message on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: BOGOS: Free Gift Bundle Upsell at Free plan available, Normalize Gift Wrap & Message at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. BOGOS: Free Gift Bundle Upsell has the larger user base (3,983 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Normalize Gift Wrap & Message's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to BOGOS: Free Gift Bundle Upsell; mid-market and enterprise merchants with specific feature requirements should evaluate both — Normalize Gift Wrap & Message's 9-review base may include the workflow context that matches your specific use case better than BOGOS: Free Gift Bundle Upsell's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BOGOS: Free Gift Bundle Upsell audit • Normalize Gift Wrap & Message audit
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| Keyword | BOGOS | Normalize Gift Wrap & Message |
|---|---|---|
| gift options | #21 | #9 |
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Both BOGOS: Free Gift Bundle Upsell and Normalize Gift Wrap & Message offer paid plans only. BOGOS: Free Gift Bundle Upsell starts at Free plan available; Normalize Gift Wrap & Message starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
BOGOS: Free Gift Bundle Upsell has the higher average rating (5.0★ from 3,983 reviews) compared to Normalize Gift Wrap & Message (4.7★ from 9 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. BOGOS: Free Gift Bundle Upsell fits better if you prioritize rating consistency; Normalize Gift Wrap & Message is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. BOGOS: Free Gift Bundle Upsell has more onboarding documentation maturity (3,983 reviews vs 9), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
BOGOS: Free Gift Bundle Upsell typically suits early-stage and growth-mode stores based on its review-base composition (3,983 reviews). Normalize Gift Wrap & Message aligns more with early-stage and growth-mode stores (9 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. BOGOS: Free Gift Bundle Upsell and Normalize Gift Wrap & Message both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Normalize Gift Wrap & Message" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
