Shopify Flow vs Ultimo

Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.

Ultimo Bots gives your store an AI agent you direct in plain words: describe how it should handle shoppers, and your instructions become how it works. Have it guide shoppers to the products they ask for, collect leads the way you want, or bring you in when a conversation deserves a person. It learns your store on install, products, policies, and pages included, replies in the shopper's language, and alerts you for live takeovers.