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Shopify Flow vs MailerLite
Side-by-side comparison · 24 data points
1. Listing metadata
Field-level data| Shopify Flow | MailerLite | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed | ||
| Last updated | — | — |
Side-by-side comparison · 24 data points
| Shopify Flow | MailerLite | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools.
| Metric | Shopify Flow | MailerLite Email Automation |
|---|---|---|
| Rating | ★ 4.7 ★ | 2.6 ★ |
| Total reviews | ★ 11k | 30 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | — | 3 tiers |
| Listed features | 3 | ★ 5 |
| Featured placements | 3 | — |
| Review velocity (30d) | 928 new | — |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2017 | Jun 2022 |
Based on the data on this page, Shopify Flow is the stronger choice for most Shopify App Store merchants — 4.7★ vs MailerLite Email Automation's 2.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Shopify Flow at Free, MailerLite Email Automation at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shopify Flow has the larger user base (10,880 reviews vs 30), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailerLite Email Automation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shopify Flow; mid-market and enterprise merchants with specific feature requirements should evaluate both — MailerLite Email Automation's 30-review base may include the workflow context that matches your specific use case better than Shopify Flow's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Shopify Flow audit • MailerLite Email Automation audit
| Keyword | Shopify Flow | MailerLite |
|---|---|---|
| #5 | #40 | |
| customer service automation | #217 | #12 |
| customer support automation | #221 | #21 |
Not featured in any section recently.
No tracked changes.
| Signal | Shopify Flow | MailerLite |
|---|---|---|
| Average rating | 4.7 ★ (11k) | 2.6 ★ (30) |
| Rating distribution | 585% 49% 33% 21% 12% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +215 | — |
| Reviews · last 30 days | +928 | — |
| Reviews · last 90 days | +1.5k | — |
Both Shopify Flow and MailerLite Email Automation offer paid plans only. Shopify Flow starts at Free; MailerLite Email Automation starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Shopify Flow has the higher average rating (4.7★ from 10,880 reviews) compared to MailerLite Email Automation (2.6★ from 30 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Shopify Flow fits better if you prioritize rating consistency; MailerLite Email Automation is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shopify Flow has more onboarding documentation maturity (10,880 reviews vs 30), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Shopify Flow typically suits established stores with steady traffic based on its review-base composition (10,880 reviews). MailerLite Email Automation aligns more with early-stage and growth-mode stores (30 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Could be a bit more simplified. to cater non coder/non developer store owners.
No reviews yet.
Migration support varies by app and category. Shopify Flow and MailerLite Email Automation both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailerLite Email Automation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
