Side-by-side comparison · 24 data points
Server-side ad tracking. Send conversion events directly to six major ad platforms.
| FirstTrack | Report Toaster | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Custom reports & analytics for sales, inventory, orders & customers. Schedule, export & share.
| Metric | FirstTrack — Ad Tracking | Report Toaster: Custom Reports |
|---|---|---|
| Rating | — | 4.9 ★ |
| Total reviews | 0 | 218 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2026 | Apr 2021 |
Based on the data on this page, Report Toaster: Custom Reports is the stronger choice for most Shopify App Store merchants — 4.9★ vs FirstTrack — Ad Tracking's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: FirstTrack — Ad Tracking at Free plan available, Report Toaster: Custom Reports at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Report Toaster: Custom Reports has the larger user base (218 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. FirstTrack — Ad Tracking's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Report Toaster: Custom Reports; mid-market and enterprise merchants with specific feature requirements should evaluate both — FirstTrack — Ad Tracking's 0-review base may include the workflow context that matches your specific use case better than Report Toaster: Custom Reports's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: FirstTrack — Ad Tracking audit • Report Toaster: Custom Reports audit
| Keyword | FirstTrack | Report Toaster |
|---|---|---|
| custom reports analytics | Not ranked | #1 |
| custom reports | Not ranked | #2 |
| custom report generation | Not ranked | #5 |
| survey quiz | #224 | Not ranked |
No tracked changes.
Both FirstTrack — Ad Tracking and Report Toaster: Custom Reports offer paid plans only. FirstTrack — Ad Tracking starts at Free plan available; Report Toaster: Custom Reports starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Report Toaster: Custom Reports does carry the larger published review base (218 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Report Toaster: Custom Reports has the deeper published review base (218 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
FirstTrack — Ad Tracking typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Report Toaster: Custom Reports typically suits early-stage and growth-mode teams based on its published review base (218 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. FirstTrack — Ad Tracking and Report Toaster: Custom Reports both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from FirstTrack — Ad Tracking" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
