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1. Listing metadata
Field-level data| Fastr | BOB | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Listed | ||
| Last updated | — | — |
| Fastr | BOB | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Fastr: SMS & Email Marketing | BOB: WhatsApp Marketing + AI |
|---|---|---|
| Rating | 4.5 ★ | ★ 5.0 ★ |
| Total reviews | 58 | ★ 81 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Aug 2020 | Oct 2023 |
Based on the data on this page, BOB: WhatsApp Marketing + AI is the stronger choice for most Shopify App Store merchants — 5.0★ vs Fastr: SMS & Email Marketing's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Fastr: SMS & Email Marketing at Free plan available, BOB: WhatsApp Marketing + AI at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to BOB: WhatsApp Marketing + AI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Fastr: SMS & Email Marketing's 58-review base may include the workflow context that matches your specific use case better than BOB: WhatsApp Marketing + AI's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Fastr: SMS & Email Marketing audit • BOB: WhatsApp Marketing + AI audit
| Keyword | Fastr | BOB |
|---|---|---|
| whatsapp marketing | Not ranked | #13 |
| customer support tool | Not ranked | #17 |
| abandoned cart recovery | Not ranked | #23 |
| grow faster | #106 | Not ranked |
| #135 | Not ranked |
No tracked changes.
Both Fastr: SMS & Email Marketing and BOB: WhatsApp Marketing + AI offer paid plans only. Fastr: SMS & Email Marketing starts at Free plan available; BOB: WhatsApp Marketing + AI starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
BOB: WhatsApp Marketing + AI has the higher average rating (5.0★ from 81 reviews) compared to Fastr: SMS & Email Marketing (4.5★ from 58 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
BOB: WhatsApp Marketing + AI holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BOB: WhatsApp Marketing + AI has the deeper published review base (81 vs 58), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Fastr: SMS & Email Marketing typically suits early-stage and growth-mode teams based on its published review base (58 reviews). BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode teams based on its published review base (81 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Fastr: SMS & Email Marketing and BOB: WhatsApp Marketing + AI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Fastr: SMS & Email Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
