Side-by-side comparison · 24 data points
Optimize ads via Pixel tracking on Facebook, Meta, TikTok, Snapchat — boost COD capture effectively.
| Ⓩ Facebook Pixel Tiktok Pixel | Snapchat Ads | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Ⓩ Facebook Pixel Tiktok Pixel | Snapchat Ads |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.6 ★ |
| Total reviews | 159 | ★ 569 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | ★ 5 | 4 |
| Featured placements | 2 | 2 |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2024 | Nov 2018 |
Based on the data on this page, Ⓩ Facebook Pixel Tiktok Pixel is the stronger choice for most Shopify App Store merchants — 5.0★ vs Snapchat Ads's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Ⓩ Facebook Pixel Tiktok Pixel at Free plan available, Snapchat Ads at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Snapchat Ads has the larger user base (569 reviews vs 159), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ⓩ Facebook Pixel Tiktok Pixel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Ⓩ Facebook Pixel Tiktok Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — Snapchat Ads's 569-review base may include the workflow context that matches your specific use case better than Ⓩ Facebook Pixel Tiktok Pixel's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ⓩ Facebook Pixel Tiktok Pixel audit • Snapchat Ads audit
| Keyword | Ⓩ Facebook Pixel Tiktok Pixel | Snapchat Ads |
|---|---|---|
| pixel tiktok | #1 | Not ranked |
| pixel tiktok pixel | #1 | Not ranked |
| facebook pixel tiktok | #1 | Not ranked |
| scroll to | Not ranked | #2 |
| shoppers | Not ranked | #2 |
Both Ⓩ Facebook Pixel Tiktok Pixel and Snapchat Ads offer paid plans only. Ⓩ Facebook Pixel Tiktok Pixel starts at Free plan available; Snapchat Ads starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Ⓩ Facebook Pixel Tiktok Pixel has the higher average rating (5.0★ from 159 reviews) compared to Snapchat Ads (4.6★ from 569 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Ⓩ Facebook Pixel Tiktok Pixel fits better if you prioritize rating consistency; Snapchat Ads is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Snapchat Ads has more onboarding documentation maturity (569 reviews vs 159), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Ⓩ Facebook Pixel Tiktok Pixel typically suits early-stage and growth-mode stores based on its review-base composition (159 reviews). Snapchat Ads aligns more with early-stage and growth-mode stores (569 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Ⓩ Facebook Pixel Tiktok Pixel and Snapchat Ads both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ⓩ Facebook Pixel Tiktok Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
