Side-by-side comparison · 24 data points
Optimize ads via Pixel tracking on Facebook, Meta, TikTok, Snapchat — boost COD capture effectively.
| Ⓩ Facebook Pixel Tiktok Pixel | AB | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Ⓩ Facebook Pixel Tiktok Pixel | AB : Google Analytics 4 (GA4) |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.8 ★ |
| Total reviews | ★ 165 | 5 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 4 tiers | — |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2024 | Dec 2025 |
Ⓩ Facebook Pixel Tiktok Pixel edges out AB : Google Analytics 4 (GA4) on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Ⓩ Facebook Pixel Tiktok Pixel at Free plan available, AB : Google Analytics 4 (GA4) at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Ⓩ Facebook Pixel Tiktok Pixel has the larger user base (165 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AB : Google Analytics 4 (GA4)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Ⓩ Facebook Pixel Tiktok Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — AB : Google Analytics 4 (GA4)'s 5-review base may include the workflow context that matches your specific use case better than Ⓩ Facebook Pixel Tiktok Pixel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ⓩ Facebook Pixel Tiktok Pixel audit • AB : Google Analytics 4 (GA4) audit
| Keyword | Ⓩ Facebook Pixel Tiktok Pixel | AB |
|---|---|---|
| analytics | #24 | #1 |
| pixel tracking | #6 | #21 |
| server-side tracking | #8 | #21 |
| roas | #10 | #21 |
| custom reports | #13 | #24 |
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Both Ⓩ Facebook Pixel Tiktok Pixel and AB : Google Analytics 4 (GA4) offer paid plans only. Ⓩ Facebook Pixel Tiktok Pixel starts at Free plan available; AB : Google Analytics 4 (GA4) starts at Free. Compare the per-tier features in the Pricing section above before committing.
Ⓩ Facebook Pixel Tiktok Pixel has the higher average rating (5.0★ from 165 reviews) compared to AB : Google Analytics 4 (GA4) (4.8★ from 5 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Ⓩ Facebook Pixel Tiktok Pixel holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Ⓩ Facebook Pixel Tiktok Pixel has the deeper published review base (165 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Ⓩ Facebook Pixel Tiktok Pixel typically suits early-stage and growth-mode teams based on its published review base (165 reviews). AB : Google Analytics 4 (GA4) typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Ⓩ Facebook Pixel Tiktok Pixel and AB : Google Analytics 4 (GA4) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AB : Google Analytics 4 (GA4)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
