Side-by-side comparison · 24 data points
Express Text syncs subscriber data from store to enable targeted SMS campaigns, with full support!
| ExpressText Connect | HiTide | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | ExpressText Connect | HiTide: Grow your SMS List |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 17 | ★ 21 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free to install | From $179/month |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 3 | ★ 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2022 | Jul 2023 |
ExpressText Connect and HiTide: Grow your SMS List are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, ExpressText Connect offers a free tier (Free to install) while HiTide: Grow your SMS List starts at From $179/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: ExpressText Connect audit • HiTide: Grow your SMS List audit
| Keyword | ExpressText Connect | HiTide |
|---|---|---|
| #239 | #139 |
ExpressText Connect is the cheaper option — it offers a free plan (Free to install). HiTide: Grow your SMS List starts at From $179/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
ExpressText Connect (5.0★, 17 reviews) and HiTide: Grow your SMS List (5.0★, 21 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. HiTide: Grow your SMS List does carry the larger published review base (21 vs 17). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. HiTide: Grow your SMS List has the deeper published review base (21 vs 17), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
ExpressText Connect typically suits early-stage and growth-mode teams based on its published review base (17 reviews). HiTide: Grow your SMS List typically suits early-stage and growth-mode teams based on its published review base (21 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. ExpressText Connect and HiTide: Grow your SMS List both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ExpressText Connect" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
