Essential Trust Badges & Icons vs Smart UTM Banner

Based on the data on this page, Essential Trust Badges & Icons is the stronger choice for most Shopify App Store merchants — 5.0★ vs Smart UTM Banner's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Essential Trust Badges & Icons at Free plan available, Smart UTM Banner at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Essential Trust Badges & Icons has the larger user base (1,162 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Smart UTM Banner's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Essential Trust Badges & Icons; mid-market and enterprise merchants with specific feature requirements should evaluate both — Smart UTM Banner's 0-review base may include the workflow context that matches your specific use case better than Essential Trust Badges & Icons's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Essential Trust Badges & Icons or Smart UTM Banner cheaper?

Both Essential Trust Badges & Icons and Smart UTM Banner offer paid plans only. Essential Trust Badges & Icons starts at Free plan available; Smart UTM Banner starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Should I choose Essential Trust Badges & Icons or Smart UTM Banner?

AppRanks cannot separate these two on rating, because neither publishes one. Essential Trust Badges & Icons does carry the larger published review base (1,162 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Essential Trust Badges & Icons or Smart UTM Banner?

Both apps are one-click installs from the Shopify App Store. Essential Trust Badges & Icons has the deeper published review base (1,162 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Essential Trust Badges & Icons typically suits early-stage and growth-mode teams based on its published review base (1,162 reviews). Smart UTM Banner typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Essential Trust Badges & Icons and Smart UTM Banner?

Migration support varies by app and category. Essential Trust Badges & Icons and Smart UTM Banner both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Smart UTM Banner" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.