Side-by-side comparison · 24 data points
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
| Essential Trust Badges & Icons | Optinify ‑ | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Build popup campaigns that capture email and SMS leads with quizzes, rewards, and smart targeting.
| Metric | Essential Trust Badges & Icons | Optinify ‑ Email & SMS Popups |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 1.2k | 9 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | Jun 2023 | Oct 2015 |
Essential Trust Badges & Icons and Optinify ‑ Email & SMS Popups are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Essential Trust Badges & Icons at Free plan available, Optinify ‑ Email & SMS Popups at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Essential Trust Badges & Icons has the larger user base (1,162 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Optinify ‑ Email & SMS Popups's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Essential Trust Badges & Icons audit • Optinify ‑ Email & SMS Popups audit
| Last updated | — | — |
|---|
| Keyword | Essential Trust Badges & Icons | Optinify ‑ |
|---|---|---|
| badge and icon | #1 | Not ranked |
| trust badges and | #2 | Not ranked |
| payment trust icons | #2 | Not ranked |
| email list with | Not ranked | #10 |
| exit popups for email collection | Not ranked | #15 |
No tracked changes.
Both Essential Trust Badges & Icons and Optinify ‑ Email & SMS Popups offer paid plans only. Essential Trust Badges & Icons starts at Free plan available; Optinify ‑ Email & SMS Popups starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Essential Trust Badges & Icons (5.0★, 1,162 reviews) and Optinify ‑ Email & SMS Popups (5.0★, 9 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Essential Trust Badges & Icons does carry the larger published review base (1,162 vs 9). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Essential Trust Badges & Icons has the deeper published review base (1,162 vs 9), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Essential Trust Badges & Icons typically suits early-stage and growth-mode teams based on its published review base (1,162 reviews). Optinify ‑ Email & SMS Popups typically suits early-stage and growth-mode teams based on its published review base (9 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Essential Trust Badges & Icons and Optinify ‑ Email & SMS Popups both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Optinify ‑ Email & SMS Popups" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
