EC vs Shopify Flow

Based on the data on this page, Shopify Flow is the stronger choice for most Shopify App Store merchants — 4.7★ vs EC: Email Marketing Automation's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: EC: Email Marketing Automation at Free trial available, Shopify Flow at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Shopify Flow has the larger user base (13,659 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. EC: Email Marketing Automation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Shopify Flow; mid-market and enterprise merchants with specific feature requirements should evaluate both — EC: Email Marketing Automation's 0-review base may include the workflow context that matches your specific use case better than Shopify Flow's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is EC: Email Marketing Automation or Shopify Flow cheaper?

Both EC: Email Marketing Automation and Shopify Flow offer paid plans only. EC: Email Marketing Automation starts at Free trial available; Shopify Flow starts at Free. Compare the per-tier features in the Pricing section above before committing.

Should I choose EC: Email Marketing Automation or Shopify Flow?

AppRanks cannot separate these two on rating, because neither publishes one. Shopify Flow does carry the larger published review base (13,659 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, EC: Email Marketing Automation or Shopify Flow?

Both apps are one-click installs from the Shopify App Store. Shopify Flow has the deeper published review base (13,659 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

EC: Email Marketing Automation typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Shopify Flow typically suits established teams with steady usage based on its published review base (13,659 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between EC: Email Marketing Automation and Shopify Flow?

Migration support varies by app and category. EC: Email Marketing Automation and Shopify Flow both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EC: Email Marketing Automation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.