Side-by-side comparison · 24 data points
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Easy Wishlist & Back in Stock | Magic Wishlist & | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Style your wishlist in 1 click. Notify shoppers: email reminders, back in stock, price drop.
| Metric | Easy Wishlist & Back in Stock | Magic Wishlist & Emails |
|---|---|---|
| Rating | — | 5.0 ★ |
| Total reviews | 0 | 29 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 6 supported |
| Listed since | Dec 2025 | Jan 2026 |
Based on the data on this page, Magic Wishlist & Emails is the stronger choice for most Shopify App Store merchants — 5.0★ vs Easy Wishlist & Back in Stock's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Easy Wishlist & Back in Stock at Free plan available, Magic Wishlist & Emails at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Magic Wishlist & Emails; mid-market and enterprise merchants with specific feature requirements should evaluate both — Easy Wishlist & Back in Stock's 0-review base may include the workflow context that matches your specific use case better than Magic Wishlist & Emails's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Easy Wishlist & Back in Stock audit • Magic Wishlist & Emails audit
| Last updated | — | — |
|---|
| Keyword | Easy Wishlist & Back in Stock | Magic Wishlist & |
|---|---|---|
| wishlist | Not ranked | #6 |
| wishlist saving and sharing | Not ranked | #8 |
| wishlists | Not ranked | #8 |
| #226 | Not ranked | |
| registration | #233 | Not ranked |
No tracked changes.
Both Easy Wishlist & Back in Stock and Magic Wishlist & Emails offer paid plans only. Easy Wishlist & Back in Stock starts at Free plan available; Magic Wishlist & Emails starts at Free. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Magic Wishlist & Emails does carry the larger published review base (29 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Magic Wishlist & Emails has the deeper published review base (29 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Easy Wishlist & Back in Stock typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Easy Wishlist & Back in Stock and Magic Wishlist & Emails both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Easy Wishlist & Back in Stock" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
