Side-by-side comparison · 24 data points
Easy Facebook Pixel (Dataset) and Conversion API (CAPI) creation and set up in 5 minutes or less!
| eρ ‑ Facebook Pixels & CAPI | Meta & Facebook Pixels by Nabu | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API
| Metric | eρ ‑ Facebook Pixels & CAPI | Meta & Facebook Pixels by Nabu |
|---|---|---|
| Rating | 4.6 ★ | ★ 5.0 ★ |
| Total reviews | 30 | ★ 116 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free to install |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 20 supported |
| Listed since | Oct 2023 | Feb 2024 |
Based on the data on this page, Meta & Facebook Pixels by Nabu is the stronger choice for most Shopify App Store merchants — 5.0★ vs eρ ‑ Facebook Pixels & CAPI's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: eρ ‑ Facebook Pixels & CAPI at Free trial available, Meta & Facebook Pixels by Nabu at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Meta & Facebook Pixels by Nabu has the larger user base (116 reviews vs 30), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. eρ ‑ Facebook Pixels & CAPI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — eρ ‑ Facebook Pixels & CAPI's 30-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: eρ ‑ Facebook Pixels & CAPI audit • Meta & Facebook Pixels by Nabu audit
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| Last updated | — | — |
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| Keyword | eρ ‑ Facebook Pixels & CAPI | Meta & Facebook Pixels by Nabu |
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| conversion api | #2 | #5 |
| facebook pixels | #6 | #2 |
| facebook pixel | #8 | #2 |
| pixels | #9 | #2 |
| pixel | #12 | #4 |
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Both eρ ‑ Facebook Pixels & CAPI and Meta & Facebook Pixels by Nabu offer paid plans only. eρ ‑ Facebook Pixels & CAPI starts at Free trial available; Meta & Facebook Pixels by Nabu starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Meta & Facebook Pixels by Nabu has the higher average rating (5.0★ from 116 reviews) compared to eρ ‑ Facebook Pixels & CAPI (4.6★ from 30 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Meta & Facebook Pixels by Nabu holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Meta & Facebook Pixels by Nabu has the deeper published review base (116 vs 30), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
eρ ‑ Facebook Pixels & CAPI typically suits early-stage and growth-mode teams based on its published review base (30 reviews). Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (116 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. eρ ‑ Facebook Pixels & CAPI and Meta & Facebook Pixels by Nabu both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from eρ ‑ Facebook Pixels & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
