Side-by-side comparison · 24 data points
Revolutionize Product Search and Discovery with Doofinder.
| DOOFINDER ‑ Search & Discovery | FathomRetail | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
AI-powered search that understands customer queries in natural language and delivers spot-on results
| Metric | DOOFINDER ‑ Search & Discovery | FathomRetail |
|---|---|---|
| Rating | 4.7 ★ | — |
| Total reviews | 746 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | ★ 5 | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2015 | May 2025 |
Based on the data on this page, DOOFINDER ‑ Search & Discovery is the stronger choice for most Shopify App Store merchants — 4.7★ vs FathomRetail's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: DOOFINDER ‑ Search & Discovery at Free plan available, FathomRetail at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. DOOFINDER ‑ Search & Discovery has the larger user base (746 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. FathomRetail's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to DOOFINDER ‑ Search & Discovery; mid-market and enterprise merchants with specific feature requirements should evaluate both — FathomRetail's 0-review base may include the workflow context that matches your specific use case better than DOOFINDER ‑ Search & Discovery's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: DOOFINDER ‑ Search & Discovery audit • FathomRetail audit
| Keyword | DOOFINDER ‑ Search & Discovery | FathomRetail |
|---|---|---|
| search discovery | #5 | Not ranked |
| smart search | #23 | Not ranked |
| search | #24 | Not ranked |
No tracked changes.
Both DOOFINDER ‑ Search & Discovery and FathomRetail offer paid plans only. DOOFINDER ‑ Search & Discovery starts at Free plan available; FathomRetail starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. DOOFINDER ‑ Search & Discovery fits better if you prioritize rating consistency; FathomRetail is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. DOOFINDER ‑ Search & Discovery has more onboarding documentation maturity (746 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
DOOFINDER ‑ Search & Discovery typically suits early-stage and growth-mode stores based on its review-base composition (746 reviews). FathomRetail aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. DOOFINDER ‑ Search & Discovery and FathomRetail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from FathomRetail" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
