Side-by-side comparison · 24 data points
Easily see what kind of device (mobile or desktop) each customer used when placing an order.
| Device Tracking Extension | Multifeed Google Shopping Feed | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Shopping feeds, server-side tracking & Google Automated Discounts to grow sales.
| Metric | Device Tracking Extension | Multifeed Google Shopping Feed |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 2 | ★ 1.1k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2025 | Apr 2020 |
Device Tracking Extension and Multifeed Google Shopping Feed are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Device Tracking Extension at Free to install, Multifeed Google Shopping Feed at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Multifeed Google Shopping Feed has the larger user base (1,093 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Device Tracking Extension's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Device Tracking Extension audit • Multifeed Google Shopping Feed audit
| Keyword | Device Tracking Extension | Multifeed Google Shopping Feed |
|---|---|---|
| server-side tracking | Not ranked | #1 |
| google shopping | Not ranked | #1 |
| feed | Not ranked | #2 |
| customer service chatbot | #216 | Not ranked |
| customer service ai | #222 | Not ranked |
No tracked changes.
Both Device Tracking Extension and Multifeed Google Shopping Feed offer paid plans only. Device Tracking Extension starts at Free to install; Multifeed Google Shopping Feed starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Device Tracking Extension (5.0★, 2 reviews) and Multifeed Google Shopping Feed (4.9★, 1,093 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Device Tracking Extension holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Multifeed Google Shopping Feed has the deeper published review base (1,093 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Device Tracking Extension typically suits early-stage and growth-mode teams based on its published review base (2 reviews). Multifeed Google Shopping Feed typically suits early-stage and growth-mode teams based on its published review base (1,093 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Device Tracking Extension and Multifeed Google Shopping Feed both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Device Tracking Extension" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
