Side-by-side comparison · 24 data points
Helpful pre-made and detailed reporting for all store data. Easily filter, export, and send reports.
| Data Export IO | MerchantFlow | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
True product profit and blended ad spend across every channel, in one app dashboard.
| Metric | Data Export IO: Reports | MerchantFlow: Profit Analytics |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 1.9k | 3 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2016 | May 2026 |
Data Export IO: Reports and MerchantFlow: Profit Analytics are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Data Export IO: Reports at Free trial available, MerchantFlow: Profit Analytics at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Data Export IO: Reports has the larger user base (1,938 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MerchantFlow: Profit Analytics's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Data Export IO: Reports audit • MerchantFlow: Profit Analytics audit
| Keyword | Data Export IO | MerchantFlow |
|---|---|---|
| data export | #1 | Not ranked |
| custom reports | #3 | Not ranked |
| reporting | #4 | Not ranked |
| true profit | Not ranked | #9 |
| profit analytics | Not ranked | #13 |
No tracked changes.
Both Data Export IO: Reports and MerchantFlow: Profit Analytics offer paid plans only. Data Export IO: Reports starts at Free trial available; MerchantFlow: Profit Analytics starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Data Export IO: Reports (5.0★, 1,938 reviews) and MerchantFlow: Profit Analytics (5.0★, 3 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Data Export IO: Reports fits better if you prioritize broader integrations; MerchantFlow: Profit Analytics is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Data Export IO: Reports has more onboarding documentation maturity (1,938 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Data Export IO: Reports typically suits early-stage and growth-mode stores based on its review-base composition (1,938 reviews). MerchantFlow: Profit Analytics aligns more with early-stage and growth-mode stores (3 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Data Export IO: Reports and MerchantFlow: Profit Analytics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MerchantFlow: Profit Analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
