Side-by-side comparison · 24 data points
User friendly visual product customizer gives customers ability to create personalized products.
| Customized | OPTIS Product Options, Variant | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Personalize products w/ infinite options, text, swatches, file uploads, price addon & live preview
| Metric | Customized: Print Automation | OPTIS Product Options, Variant |
|---|---|---|
| Rating | 3.0 ★ | ★ 4.9 ★ |
| Total reviews | 1 | ★ 2.2k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 22 supported |
| Listed since | Aug 2019 | Dec 2021 |
Based on the data on this page, OPTIS Product Options, Variant is the stronger choice for most Shopify App Store merchants — 4.9★ vs Customized: Print Automation's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Customized: Print Automation at Free plan available, OPTIS Product Options, Variant at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. OPTIS Product Options, Variant has the larger user base (2,200 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Customized: Print Automation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to OPTIS Product Options, Variant; mid-market and enterprise merchants with specific feature requirements should evaluate both — Customized: Print Automation's 1-review base may include the workflow context that matches your specific use case better than OPTIS Product Options, Variant's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Customized: Print Automation audit • OPTIS Product Options, Variant audit
| Last updated | — | — |
|---|
| Keyword | Customized | OPTIS Product Options, Variant |
|---|---|---|
| variant | Not ranked | #2 |
| filing | Not ranked | #2 |
| products as variants | Not ranked | #2 |
| customer service automation | #44 | Not ranked |
| customer support automation | #46 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Customized: Print Automation and OPTIS Product Options, Variant offer paid plans only. Customized: Print Automation starts at Free plan available; OPTIS Product Options, Variant starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
OPTIS Product Options, Variant has the higher average rating (4.9★ from 2,200 reviews) compared to Customized: Print Automation (3.0★ from 1 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Customized: Print Automation fits better if you prioritize broader integrations; OPTIS Product Options, Variant is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. OPTIS Product Options, Variant has more onboarding documentation maturity (2,200 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Customized: Print Automation typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). OPTIS Product Options, Variant aligns more with early-stage and growth-mode stores (2,200 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Customized: Print Automation and OPTIS Product Options, Variant both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Customized: Print Automation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
