Custom Pricing vs Shop

Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper.

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.