Side-by-side comparison · 24 data points
One Store. Infinite Pricing Possibilities! Wholesale, B2B, VIP, Member, Quantity breaks, and more.
| Custom Pricing | MultiVariants ‑ Bulk Order B2B | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Bulk order any variant combo - mix & match, min/max limits, minimum order and B2B catalog pricing.
| Metric | Custom Pricing: Wholesale B2B | MultiVariants ‑ Bulk Order B2B |
|---|---|---|
| Rating | 4.4 ★ | ★ 5.0 ★ |
| Total reviews | ★ 537 | 355 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 15 supported |
| Listed since | Mar 2013 | Sep 2020 |
Based on the data on this page, MultiVariants ‑ Bulk Order B2B is the stronger choice for most Shopify App Store merchants — 5.0★ vs Custom Pricing: Wholesale B2B's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Custom Pricing: Wholesale B2B at Free trial available, MultiVariants ‑ Bulk Order B2B at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Custom Pricing: Wholesale B2B has the larger user base (537 reviews vs 355), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MultiVariants ‑ Bulk Order B2B's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to MultiVariants ‑ Bulk Order B2B; mid-market and enterprise merchants with specific feature requirements should evaluate both — Custom Pricing: Wholesale B2B's 537-review base may include the workflow context that matches your specific use case better than MultiVariants ‑ Bulk Order B2B's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Custom Pricing: Wholesale B2B audit • MultiVariants ‑ Bulk Order B2B audit
| Last updated | — | — |
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| Keyword | Custom Pricing | MultiVariants ‑ Bulk Order B2B |
|---|---|---|
| bulk order | Not ranked | #1 |
| custom pricing | #4 | Not ranked |
| min max | Not ranked | #11 |
| multiple variant | Not ranked | #12 |
| wholesale | #24 | Not ranked |
Not featured in any section recently.
Both Custom Pricing: Wholesale B2B and MultiVariants ‑ Bulk Order B2B offer paid plans only. Custom Pricing: Wholesale B2B starts at Free trial available; MultiVariants ‑ Bulk Order B2B starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
MultiVariants ‑ Bulk Order B2B has the higher average rating (5.0★ from 355 reviews) compared to Custom Pricing: Wholesale B2B (4.4★ from 537 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
MultiVariants ‑ Bulk Order B2B holds the higher average rating (5.0★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Custom Pricing: Wholesale B2B has the deeper published review base (537 vs 355), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Custom Pricing: Wholesale B2B typically suits early-stage and growth-mode teams based on its published review base (537 reviews). MultiVariants ‑ Bulk Order B2B typically suits early-stage and growth-mode teams based on its published review base (355 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Custom Pricing: Wholesale B2B and MultiVariants ‑ Bulk Order B2B both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MultiVariants ‑ Bulk Order B2B" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
