Side-by-side comparison · 24 data points
Go beyond variant limits with custom product options
| Infinite Product Options | W3 Custom Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Add unlimited product options. Includes a live product preview based on the options selected.
| Metric | Infinite Product Options | W3 Custom Product Options |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.8 ★ |
| Total reviews | ★ 2.5k | 171 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 3 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2015 | Dec 2015 |
Infinite Product Options and W3 Custom Product Options are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Infinite Product Options at Free plan available, W3 Custom Product Options at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Infinite Product Options has the larger user base (2,457 reviews vs 171), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. W3 Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Infinite Product Options audit • W3 Custom Product Options audit
| Keyword | Infinite Product Options | W3 Custom Product Options |
|---|---|---|
| custom product options | #17 | #15 |
Not featured in any section recently.
Both Infinite Product Options and W3 Custom Product Options offer paid plans only. Infinite Product Options starts at Free plan available; W3 Custom Product Options starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Infinite Product Options (4.7★, 2,457 reviews) and W3 Custom Product Options (4.8★, 171 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Infinite Product Options fits better if you prioritize broader integrations; W3 Custom Product Options is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Infinite Product Options has more onboarding documentation maturity (2,457 reviews vs 171), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Infinite Product Options typically suits early-stage and growth-mode stores based on its review-base composition (2,457 reviews). W3 Custom Product Options aligns more with early-stage and growth-mode stores (171 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Infinite Product Options and W3 Custom Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from W3 Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
