Side-by-side comparison
Go beyond variant limits with custom product options
Create personalized products faster with ready-made templates, custom option sets & live previews.
| Metric | Infinite Options | Wow Custom Product Options |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 2.6k | 22 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 |
Infinite Options and Wow Custom Product Options each lead on different measured dimensions — pick by the one that matters most to you.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Infinite Options audit • Wow Custom Product Options audit
| Field | Infinite Options | Wow Custom Product Options |
|---|---|---|
| Tagline | ||
| Listing audit | 89/100 listing audit | 96/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 5 |
| Featured placements | 2 | — |
|---|
| Languages | 1 supported | 13 supported |
|---|
| Listed since | Jun 2015 | Apr 2026 |
|---|
| Listed |
|---|
| Keyword | Infinite Options | Wow Custom Product Options |
|---|---|---|
| custom product options | #6 | #5 |
| conditional logic | #13 | #47 |
| product | #14 | #75 |
Not featured in any section recently.
Wow Custom Product Options is cheaper to start with — it offers a free plan and Infinite Options doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Wow Custom Product Options has the higher average rating (5.0★ from 22 reviews) compared to Infinite Options (4.7★ from 2,631 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Wow Custom Product Options holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Infinite Options has more published reviews to read for user-reported install experience (2,631 vs 22).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Infinite Options has 2,631 published reviews; Wow Custom Product Options has 22 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Infinite Options and Wow Custom Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wow Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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