Side-by-side comparison · 24 data points
Go beyond variant limits with custom product options
| Infinite Product Options | Wow Custom Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Add Custom Product Options with Image Swatches, File Upload, Price Addons, and Product Personalizer
| Metric | Infinite Product Options | Wow Custom Product Options |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 2.5k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 3 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2015 | Apr 2026 |
Wow Custom Product Options edges out Infinite Product Options on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Infinite Product Options at Free trial available, Wow Custom Product Options at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Infinite Product Options has the larger user base (2,453 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wow Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Wow Custom Product Options; mid-market and enterprise merchants with specific feature requirements should evaluate both — Infinite Product Options's 2,453-review base may include the workflow context that matches your specific use case better than Wow Custom Product Options's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Infinite Product Options audit • Wow Custom Product Options audit
| Keyword | Infinite Product Options | Wow Custom Product Options |
|---|---|---|
| custom product options | #17 | #10 |
| gift options | #24 | #12 |
| conditional logic | #11 | #151 |
| product matcher | #23 | #239 |
Not featured in any section recently.
Both Infinite Product Options and Wow Custom Product Options offer paid plans only. Infinite Product Options starts at Free trial available; Wow Custom Product Options starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wow Custom Product Options has the higher average rating (5.0★ from 2 reviews) compared to Infinite Product Options (4.7★ from 2,453 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Infinite Product Options fits better if you prioritize broader integrations; Wow Custom Product Options is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Infinite Product Options has more onboarding documentation maturity (2,453 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Infinite Product Options typically suits early-stage and growth-mode stores based on its review-base composition (2,453 reviews). Wow Custom Product Options aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Infinite Product Options and Wow Custom Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wow Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
