Side-by-side comparison
Easily add custom HTML. A custom HTML section compatible with themes for Online Store 2.0.
AB testing for content, price testing, theme and template testing to optimize conversion rates.
| Metric | EZ Custom HTML | Shoplift ‑ CRO & A/B Testing |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 134 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free trial available |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 4 | ★ 5 |
| Languages | 1 supported |
On the measured data here, Shoplift leads on more dimensions (2 vs 0). Pick EZ Custom HTML if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: EZ Custom HTML audit • Shoplift ‑ CRO & A/B Testing audit
| Field | EZ Custom HTML | Shoplift ‑ CRO & A/B Testing |
|---|---|---|
| Tagline | ||
| Listing audit | 67/100 listing audit | 81/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 1 supported |
| Listed since | Mar 2023 | Sep 2022 |
|---|
| Listed |
|---|
| Keyword | EZ Custom HTML | Shoplift ‑ CRO & A/B Testing |
|---|---|---|
| testing | Not ranked | #3 |
| audit test kw | Not ranked | #5 |
| test | Not ranked | #6 |
No tracked changes.
Neither EZ Custom HTML nor Shoplift ‑ CRO & A/B Testing lists a free plan. EZ Custom HTML lists no paid plan with a published price; Shoplift ‑ CRO & A/B Testing lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
EZ Custom HTML (5.0★, 1 reviews) and Shoplift ‑ CRO & A/B Testing (4.9★, 134 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
EZ Custom HTML holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Shoplift ‑ CRO & A/B Testing has more published reviews to read for user-reported install experience (134 vs 1).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: EZ Custom HTML has 1 published reviews; Shoplift ‑ CRO & A/B Testing has 134 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. EZ Custom HTML and Shoplift ‑ CRO & A/B Testing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EZ Custom HTML" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.