Side-by-side comparison · 24 data points
Easily add custom HTML. A custom HTML section compatible with themes for Online Store 2.0.
| EZ Custom HTML | BOGOS | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | EZ Custom HTML | BOGOS: Free Gift Bundle Upsell |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 1 | ★ 4.4k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 112 new |
| Languages | 1 supported | 8 supported |
| Listed since | Mar 2023 | Dec 2014 |
EZ Custom HTML and BOGOS: Free Gift Bundle Upsell are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: EZ Custom HTML at Free trial available, BOGOS: Free Gift Bundle Upsell at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
BOGOS: Free Gift Bundle Upsell has the larger user base (4,357 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. EZ Custom HTML's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: EZ Custom HTML audit • BOGOS: Free Gift Bundle Upsell audit
| Last updated | — | — |
|---|
| Keyword | EZ Custom HTML | BOGOS |
|---|---|---|
| bogo | Not ranked | #1 |
| bundle and bogo discounts | Not ranked | #2 |
| free gift | Not ranked | #2 |
Not featured in any section recently.
No tracked changes.
| Signal | EZ Custom HTML | BOGOS |
|---|---|---|
| Average rating | 5.0 ★ (1) | 5.0 ★ (4.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 598% 42% 30% 20% 10% |
| Reviews · last 7 days | — | +27 |
| Reviews · last 30 days | — | +112 |
| Reviews · last 90 days | — | +427 |
No reviews yet.
Both EZ Custom HTML and BOGOS: Free Gift Bundle Upsell offer paid plans only. EZ Custom HTML starts at Free trial available; BOGOS: Free Gift Bundle Upsell starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
EZ Custom HTML (5.0★, 1 reviews) and BOGOS: Free Gift Bundle Upsell (5.0★, 4,357 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. BOGOS: Free Gift Bundle Upsell does carry the larger published review base (4,357 vs 1). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BOGOS: Free Gift Bundle Upsell has the deeper published review base (4,357 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
EZ Custom HTML typically suits early-stage and growth-mode teams based on its published review base (1 reviews). BOGOS: Free Gift Bundle Upsell typically suits early-stage and growth-mode teams based on its published review base (4,357 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Anne the support agent is Very cooperative in helping. did everything she could!
naomi was a great help and i will definitely keep using this app :)
Julie was very helpful in sorting out my small issue, thank you
ottima assistenza, personale gentilissimo e veloce. Gentilissimi e professionali
very helpful
Migration support varies by app and category. EZ Custom HTML and BOGOS: Free Gift Bundle Upsell both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EZ Custom HTML" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
