Custom Code vs Shop

Based on the data on this page, Shop is the stronger choice for most Shopify App Store merchants — 4.8★ vs Custom Code's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Custom Code at Free, Shop at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Shop has the larger user base (9,118 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Custom Code's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Shop; mid-market and enterprise merchants with specific feature requirements should evaluate both — Custom Code's 0-review base may include the workflow context that matches your specific use case better than Shop's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Custom Code or Shop cheaper?

Both Custom Code and Shop offer paid plans only. Custom Code starts at Free; Shop starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Should I choose Custom Code or Shop?

AppRanks cannot separate these two on rating, because neither publishes one. Shop does carry the larger published review base (9,118 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Custom Code or Shop?

Both apps are one-click installs from the Shopify App Store. Shop has the deeper published review base (9,118 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Custom Code typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Shop typically suits established teams with steady usage based on its published review base (9,118 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Custom Code and Shop?

Migration support varies by app and category. Custom Code and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Custom Code" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.