Side-by-side comparison · 24 data points
Hand-pick products for your customers. Send a shoppable link they'll love.
| CurateList | Swish (Wishlist King) | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
| Metric | CurateList | Swish (Wishlist King) |
|---|---|---|
| Rating | — | 5.0 ★ |
| Total reviews | 0 | 286 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | May 2026 | Nov 2015 |
Based on the data on this page, Swish (Wishlist King) is the stronger choice for most Shopify App Store merchants — 5.0★ vs CurateList's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: CurateList at Free plan available, Swish (Wishlist King) at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Swish (Wishlist King) has the larger user base (286 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. CurateList's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Swish (Wishlist King); mid-market and enterprise merchants with specific feature requirements should evaluate both — CurateList's 0-review base may include the workflow context that matches your specific use case better than Swish (Wishlist King)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: CurateList audit • Swish (Wishlist King) audit
| Keyword | CurateList | Swish (Wishlist King) |
|---|---|---|
| wishlists | Not ranked | #2 |
| wishlist | Not ranked | #4 |
| guest wishlist | Not ranked | #4 |
Both CurateList and Swish (Wishlist King) offer paid plans only. CurateList starts at Free plan available; Swish (Wishlist King) starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. CurateList fits better if you prioritize broader integrations; Swish (Wishlist King) is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Swish (Wishlist King) has more onboarding documentation maturity (286 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
CurateList typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Swish (Wishlist King) aligns more with early-stage and growth-mode stores (286 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. CurateList and Swish (Wishlist King) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from CurateList" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
