Side-by-side comparison · 24 data points
Boost your average order value (AOV) through cross-sell and upsell strategies!
| AW ‑ Upsell, Cross sell & FBT | Essential Upsell & Cross Sell | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
One click upsell and cross sell. Show frequently bought together product upsell & related products.
| Metric | AW ‑ Upsell, Cross sell & FBT | Essential Upsell & Cross Sell |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | 482 | ★ 2.4k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 3 |
| Languages | 14 supported | 1 supported |
| Listed since | Oct 2015 | Jun 2024 |
Essential Upsell & Cross Sell edges out AW ‑ Upsell, Cross sell & FBT on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: AW ‑ Upsell, Cross sell & FBT at Free plan available, Essential Upsell & Cross Sell at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Essential Upsell & Cross Sell has the larger user base (2,381 reviews vs 482), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AW ‑ Upsell, Cross sell & FBT's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Essential Upsell & Cross Sell; mid-market and enterprise merchants with specific feature requirements should evaluate both — AW ‑ Upsell, Cross sell & FBT's 482-review base may include the workflow context that matches your specific use case better than Essential Upsell & Cross Sell's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AW ‑ Upsell, Cross sell & FBT audit • Essential Upsell & Cross Sell audit
| Last updated | — | — |
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| Keyword | AW ‑ Upsell, Cross sell & FBT | Essential Upsell & Cross Sell |
|---|---|---|
| cross sell | #14 | #2 |
| upsell quiz | #206 | #12 |
| product recommendation | #238 | #3 |
| product recommendations | #238 | #3 |
| product recommender | #238 | #7 |
Not featured in any section recently.
Both AW ‑ Upsell, Cross sell & FBT and Essential Upsell & Cross Sell offer paid plans only. AW ‑ Upsell, Cross sell & FBT starts at Free plan available; Essential Upsell & Cross Sell starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Essential Upsell & Cross Sell has the higher average rating (5.0★ from 2,381 reviews) compared to AW ‑ Upsell, Cross sell & FBT (4.8★ from 482 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Essential Upsell & Cross Sell holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Essential Upsell & Cross Sell has the deeper published review base (2,381 vs 482), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AW ‑ Upsell, Cross sell & FBT typically suits early-stage and growth-mode teams based on its published review base (482 reviews). Essential Upsell & Cross Sell typically suits early-stage and growth-mode teams based on its published review base (2,381 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AW ‑ Upsell, Cross sell & FBT and Essential Upsell & Cross Sell both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AW ‑ Upsell, Cross sell & FBT" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
