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CoWish ‑ Collection Wishlist vs Magic Wishlist &
Side-by-side comparison
CoWish ‑ Collection Wishlist
Why wishlist single product when you can wishlist complete collection & receive alerts for products
shopifyFree plan available
Magic Wishlist &
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
Built for ShopifyshopifyFree plan available
At a glance
| Metric | CoWish ‑ Collection Wishlist | Magic Wishlist & Emails |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 1 | ★ 58 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 2 tiers | 1 tier |
| Listed features | 4 | ★ 5 |
| Languages | 17 supported | 6 supported |
| Listed since | Nov 2024 | Jan 2026 |
AppRanks verdict
Generated from live data on this pageThe call
CoWish and Magic Wishlist & Emails each lead on different measured dimensions — pick by the one that matters most to you.
Where CoWish leads
- Available in more languages: 17 vs 6.
- Lists Online registry in its marketplace category features; Magic Wishlist & Emails doesn't.
Where Magic Wishlist & Emails leads
- More published reviews: 58 vs 1.
- Ranks higher in Wishlist: #5 vs #144 of 264.
- Lists Custom layouts, Guest wishlist and Save for later in its marketplace category features; CoWish doesn't.
How this is generated
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: CoWish ‑ Collection Wishlist audit • Magic Wishlist & Emails audit
1. Listing metadata
Field-level data| Field | CoWish ‑ Collection Wishlist | Magic Wishlist & |
|---|---|---|
| Tagline | ||
| Listing audit | 88/100 listing audit | 94/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
2. Pricing & plans
Marketplace-listed plans · paid plans cheapest first, not matched tier-for-tierTier
CoWish ‑ Collection Wishlist
Magic Wishlist &
Free plan
Free
Free
- Free for all partner development stores
- Test the app on stores before launching
Free
Free
- Unlimited Wishlist
- Back in Stock, Price Drop, Restock Alert
- Wishlist Reminder & Discounts
- Branded Emails & Sending domain
- Guest, share & Multi-Wishlist
- Klaviyo, Omnisend, GA4, Meta Ads
- Shopify Flow Integration
- Shopify Markets and localization support
Paid plans
PRO
- 5k email reminder/month
- Unlimited Wishlist
- Wishlist button on the collection page
- Multi-Language Switcher
- Share Wishlist
- Stock Alert
No paid plans listed
3. Features
As listed by each developerCoWish ‑ Collection Wishlist
- Easy to install, easily add Wishlist buttons and icons to collection pages
- User can easily Wishlist whole collection and get reminder for related products
- Multi-Language Switcher, Highly Customizable, Share Wishlist, Email Reminders
- Analytics, Reports, Drawer Mode, Floating icon and much more
Magic Wishlist &
- Set up in 1 minute. No coding required, works with any Shopify theme.
- Every shopper can save products with no account or login required.
- Auto email shoppers when saved products drop in price or restock.
- Auto-send discount codes to wishlist shoppers and bring them back to buy.
- Shoppers share wishlists and bring new buyers to your store.
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryWishlists15 shared · 19 total
Only in CoWish ‑ Collection Wishlist
- Online registry
Only in Magic Wishlist &
- Guest wishlist
- Save for later
- Custom layouts
Listed by both (15)
- Favorites
- Public wishlist
- Add to cart
- Conversion analytics
- Dashboard
- Email sharing
- Share links
- Social sharing
- Custom branding
- Custom icons
- Email templates
- Multi-language
- Price alerts
- Purchase alerts
- Stock alerts
6. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | CoWish ‑ Collection Wishlist | Magic Wishlist & |
|---|---|---|
| wishlists | Not ranked | #4 |
| wishlist | Not ranked | #4 |
| guest wishlist | Not ranked | #4 |
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsCoWish ‑ Collection Wishlist · 1 changes
- Oct 29descriptionListing copy updated
Magic Wishlist & · 4 changes
- Oct 21descriptionListing copy updated
- Oct 21descriptionListing copy updated
- Oct 11descriptionListing copy updated
- Sep 12descriptionListing copy updated
8. App details
Long-form descriptionCoWish ‑ Collection Wishlist
CoWish is not an ordinary wishlist app. Upgrade your store's shopping experience by letting customers follow their favorite collections. With CoWish, shoppers can wishlist a whole collection and automatically receive automated email notifications for back-in-stock updates, price drops, and low-stock alerts on related items. It is the perfect tool for keeping buyers engaged, increasing conversion rates, and making it seamless for them to track and buy the brands they love.
Magic Wishlist &
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Frequently asked
Common questions about this comparisonIs CoWish ‑ Collection Wishlist or Magic Wishlist & Emails cheaper?
Both CoWish ‑ Collection Wishlist and Magic Wishlist & Emails offer a free plan. CoWish ‑ Collection Wishlist lists no paid plan with a published price; Magic Wishlist & Emails lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Which has better reviews, CoWish ‑ Collection Wishlist or Magic Wishlist & Emails?
CoWish ‑ Collection Wishlist (5.0★, 1 reviews) and Magic Wishlist & Emails (5.0★, 58 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Should I choose CoWish ‑ Collection Wishlist or Magic Wishlist & Emails?
AppRanks cannot separate these two on rating — both sit at 5.0★. Magic Wishlist & Emails does carry the larger published review base (58 vs 1). Read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, CoWish ‑ Collection Wishlist or Magic Wishlist & Emails?
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Magic Wishlist & Emails has more published reviews to read for user-reported install experience (58 vs 1).
Which works better for small vs large Shopify App Store merchants?
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: CoWish ‑ Collection Wishlist has 1 published reviews; Magic Wishlist & Emails has 58 published reviews. Compare plan limits and pricing tiers against your own volume.
Can I migrate data between CoWish ‑ Collection Wishlist and Magic Wishlist & Emails?
Migration support varies by app and category. CoWish ‑ Collection Wishlist and Magic Wishlist & Emails both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from CoWish ‑ Collection Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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