Buy Button channel vs SMART Checkout Upsells & Rules

Create a Buy Button for any product or collection and add it to a website or blog. Use the Buy Button editor to match the style and colors of your brand, then copy and paste the HTML code to your platform of choice. You can create quick checkout links that send shoppers directly to your checkout page. Choose a single product and variant, then copy your link to any email, direct message, or social media post.

SMART Checkout Rules helps merchants control the checkout experience using flexible conditions. Validate checkout or hide, block, sort, or rename payment methods and shipping options based on rules like country, customer tag, cart value, product, or discount. Grow AOV with one-click post-purchase upsells and downsells, plus checkout blocks like banners, and discount codes. Ideal for high-risk checkouts, B2B, or international flows without code. Boost conversions with smarter upsells and rules.