Side-by-side comparison · 24 data points
Checkout rules and checkout to power checkout customizer an boost your checkout conversion rate.
| Blockify Checkout Customizer | Essential Checkout Customizer | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Checkout rules & functions to customize payment or delivery methods and validate address & orders.
| Metric | Blockify Checkout Customizer | Essential Checkout Customizer |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 296 | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | — |
| Listed features | 5 | 5 |
| Languages | 9 supported | 1 supported |
| Listed since | Aug 2024 | Jul 2026 |
Blockify Checkout Customizer and Essential Checkout Customizer are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Blockify Checkout Customizer at Free plan available, Essential Checkout Customizer at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Blockify Checkout Customizer has the larger user base (296 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Essential Checkout Customizer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Blockify Checkout Customizer audit • Essential Checkout Customizer audit
| Last updated | — | — |
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| Keyword | Blockify Checkout Customizer | Essential Checkout Customizer |
|---|---|---|
| checkout payment customization | #1 | #21 |
| checkout customization rules | #5 | #15 |
| max quantity | #1 | #21 |
| checkout blocks | #7 | #24 |
| customer support tool | #6 | #38 |
No tracked changes.
Both Blockify Checkout Customizer and Essential Checkout Customizer offer paid plans only. Blockify Checkout Customizer starts at Free plan available; Essential Checkout Customizer starts at Free. Compare the per-tier features in the Pricing section above before committing.
Blockify Checkout Customizer (4.9★, 296 reviews) and Essential Checkout Customizer (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Essential Checkout Customizer holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Blockify Checkout Customizer has the deeper published review base (296 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Blockify Checkout Customizer typically suits early-stage and growth-mode teams based on its published review base (296 reviews). Essential Checkout Customizer typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Blockify Checkout Customizer and Essential Checkout Customizer both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Essential Checkout Customizer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
