Side-by-side comparison · 24 data points
Increase sales and reach new customers with Microsoft Shopping. Submit product feeds of any size.
| Microsoft Shopping Feed | Shopify Flow | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Shopify Flow is your automation and integration platform for ecommerce.
| Metric | Microsoft Shopping Feed | Shopify Flow |
|---|---|---|
| Rating | 4.2 ★ | ★ 4.7 ★ |
| Total reviews | 14 | ★ 12k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | — |
| Listed features | ★ 5 | 3 |
| Featured placements | — | 3 |
| Review velocity (30d) | — | 885 new |
| Languages | 1 supported | 1 supported |
| Listed since | Aug 2017 | Sep 2017 |
Based on the data on this page, Shopify Flow is the stronger choice for most Shopify App Store merchants — 4.7★ vs Microsoft Shopping Feed's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Microsoft Shopping Feed at Free trial available, Shopify Flow at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shopify Flow has the larger user base (11,695 reviews vs 14), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Microsoft Shopping Feed's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shopify Flow; mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Shopping Feed's 14-review base may include the workflow context that matches your specific use case better than Shopify Flow's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Microsoft Shopping Feed audit • Shopify Flow audit
| Keyword | Microsoft Shopping Feed | Shopify Flow |
|---|---|---|
| automation | Not ranked | #1 |
| workflow | Not ranked | #1 |
| workflow automation | Not ranked | #4 |
| customer service | #85 | Not ranked |
| shop | #196 | Not ranked |
Not featured in any section recently.
No tracked changes.
| Signal | Microsoft Shopping Feed | Shopify Flow |
|---|---|---|
| Average rating | 4.2 ★ (14) | 4.7 ★ (12k) |
| Rating distribution | 5— 4— 3— 2— 1— | 586% 49% 33% 21% 12% |
| Reviews · last 7 days | — | +219 |
| Reviews · last 30 days | — | +885 |
| Reviews · last 90 days | — | +2.4k |
No reviews yet.
Both Microsoft Shopping Feed and Shopify Flow offer paid plans only. Microsoft Shopping Feed starts at Free trial available; Shopify Flow starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Shopify Flow has the higher average rating (4.7★ from 11,695 reviews) compared to Microsoft Shopping Feed (4.2★ from 14 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Microsoft Shopping Feed fits better if you prioritize broader integrations; Shopify Flow is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shopify Flow has more onboarding documentation maturity (11,695 reviews vs 14), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Microsoft Shopping Feed typically suits early-stage and growth-mode stores based on its review-base composition (14 reviews). Shopify Flow aligns more with established stores with steady traffic (11,695 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
great
Migration support varies by app and category. Microsoft Shopping Feed and Shopify Flow both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Microsoft Shopping Feed" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
