Side-by-side comparison · 24 data points
Powerful reporting & analytics. Explore your data and automate reports. Custom report service.
| BR ‑ Better Reports | Velocity Insights | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | BR ‑ Better Reports | Velocity Insights |
|---|---|---|
| Rating | ★ 5.0 ★ | 1.2 ★ |
| Total reviews | ★ 1.2k | 4 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | — |
| Listed features | ★ 5 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2017 | May 2021 |
Based on the data on this page, BR ‑ Better Reports is the stronger choice for most Shopify App Store merchants — 5.0★ vs Velocity Insights's 1.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: BR ‑ Better Reports at Free trial available, Velocity Insights at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. BR ‑ Better Reports has the larger user base (1,154 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Velocity Insights's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to BR ‑ Better Reports; mid-market and enterprise merchants with specific feature requirements should evaluate both — Velocity Insights's 4-review base may include the workflow context that matches your specific use case better than BR ‑ Better Reports's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BR ‑ Better Reports audit • Velocity Insights audit
| Keyword | BR ‑ Better Reports | Velocity Insights |
|---|---|---|
| reporting | #2 | Not ranked |
| reports | #3 | Not ranked |
| report | #3 | Not ranked |
| insights | Not ranked | #5 |
No tracked changes.
Both BR ‑ Better Reports and Velocity Insights offer paid plans only. BR ‑ Better Reports starts at Free trial available; Velocity Insights starts at Free. Compare the per-tier features in the Pricing section above before committing.
BR ‑ Better Reports has the higher average rating (5.0★ from 1,154 reviews) compared to Velocity Insights (1.2★ from 4 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. BR ‑ Better Reports fits better if you prioritize rating consistency; Velocity Insights is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. BR ‑ Better Reports has more onboarding documentation maturity (1,154 reviews vs 4), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
BR ‑ Better Reports typically suits early-stage and growth-mode stores based on its review-base composition (1,154 reviews). Velocity Insights aligns more with early-stage and growth-mode stores (4 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. BR ‑ Better Reports and Velocity Insights both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Velocity Insights" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
