Side-by-side comparison · 24 data points
Powerful reporting & analytics. Explore your data and automate reports. Custom report service.
| BR ‑ Better Reports | MerchantFlow | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
True product profit and blended ad spend across every channel, in one app dashboard.
| Metric | BR ‑ Better Reports | MerchantFlow: Profit Analytics |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 1.2k | 3 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2017 | May 2026 |
BR ‑ Better Reports and MerchantFlow: Profit Analytics are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: BR ‑ Better Reports at Free plan available, MerchantFlow: Profit Analytics at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. BR ‑ Better Reports has the larger user base (1,154 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MerchantFlow: Profit Analytics's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BR ‑ Better Reports audit • MerchantFlow: Profit Analytics audit
| Keyword | BR ‑ Better Reports | MerchantFlow |
|---|---|---|
| reporting | #2 | Not ranked |
| reports | #3 | Not ranked |
| report | #3 | Not ranked |
| true profit | Not ranked | #8 |
| profit analytics | Not ranked | #14 |
Both BR ‑ Better Reports and MerchantFlow: Profit Analytics offer paid plans only. BR ‑ Better Reports starts at Free plan available; MerchantFlow: Profit Analytics starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
BR ‑ Better Reports (5.0★, 1,154 reviews) and MerchantFlow: Profit Analytics (5.0★, 3 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. BR ‑ Better Reports fits better if you prioritize broader integrations; MerchantFlow: Profit Analytics is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. BR ‑ Better Reports has more onboarding documentation maturity (1,154 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
BR ‑ Better Reports typically suits early-stage and growth-mode stores based on its review-base composition (1,154 reviews). MerchantFlow: Profit Analytics aligns more with early-stage and growth-mode stores (3 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. BR ‑ Better Reports and MerchantFlow: Profit Analytics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MerchantFlow: Profit Analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
