Side-by-side comparison · 24 data points
Powerful reporting & analytics. Explore your data and automate reports. Custom report service.
| BR ‑ Better Reports | Marklo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | BR ‑ Better Reports | Marklo: AI Marketing Platform |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 1.2k | 5 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | — |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2017 | Nov 2025 |
BR ‑ Better Reports and Marklo: AI Marketing Platform are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: BR ‑ Better Reports at Free plan available, Marklo: AI Marketing Platform at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
BR ‑ Better Reports has the larger user base (1,201 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Marklo: AI Marketing Platform's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BR ‑ Better Reports audit • Marklo: AI Marketing Platform audit
| Keyword | BR ‑ Better Reports | Marklo |
|---|---|---|
| report | #2 | Not ranked |
| reporting | #2 | Not ranked |
| reports | #3 | Not ranked |
| sms marketing campaigns | Not ranked | #12 |
| marketing attribution analytics | Not ranked | #15 |
No tracked changes.
Both BR ‑ Better Reports and Marklo: AI Marketing Platform offer paid plans only. BR ‑ Better Reports starts at Free plan available; Marklo: AI Marketing Platform starts at Free. Compare the per-tier features in the Pricing section above before committing.
BR ‑ Better Reports (5.0★, 1,201 reviews) and Marklo: AI Marketing Platform (5.0★, 5 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. BR ‑ Better Reports does carry the larger published review base (1,201 vs 5). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BR ‑ Better Reports has the deeper published review base (1,201 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BR ‑ Better Reports typically suits early-stage and growth-mode teams based on its published review base (1,201 reviews). Marklo: AI Marketing Platform typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BR ‑ Better Reports and Marklo: AI Marketing Platform both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Marklo: AI Marketing Platform" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
