Side-by-side comparison · 24 data points
Powerful reporting & analytics. Explore your data and automate reports. Custom report service.
| BR ‑ Better Reports | GTM Kit | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | BR ‑ Better Reports | GTM Kit: GA4, Google Ads & GTM |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | ★ 1.2k | 10 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2017 | Apr 2024 |
Based on the data on this page, BR ‑ Better Reports is the stronger choice for most Shopify App Store merchants — 5.0★ vs GTM Kit: GA4, Google Ads & GTM's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: BR ‑ Better Reports at Free plan available, GTM Kit: GA4, Google Ads & GTM at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
BR ‑ Better Reports has the larger user base (1,199 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. GTM Kit: GA4, Google Ads & GTM's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to BR ‑ Better Reports; mid-market and enterprise merchants with specific feature requirements should evaluate both — GTM Kit: GA4, Google Ads & GTM's 10-review base may include the workflow context that matches your specific use case better than BR ‑ Better Reports's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BR ‑ Better Reports audit • GTM Kit: GA4, Google Ads & GTM audit
| Keyword | BR ‑ Better Reports | GTM Kit |
|---|---|---|
| reporting | #1 | Not ranked |
| report | #2 | Not ranked |
| reports | #3 | Not ranked |
| google ads | Not ranked | #24 |
| fit visualization | Not ranked | #174 |
No tracked changes.
Both BR ‑ Better Reports and GTM Kit: GA4, Google Ads & GTM offer paid plans only. BR ‑ Better Reports starts at Free plan available; GTM Kit: GA4, Google Ads & GTM starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
BR ‑ Better Reports has the higher average rating (5.0★ from 1,199 reviews) compared to GTM Kit: GA4, Google Ads & GTM (4.5★ from 10 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
BR ‑ Better Reports holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BR ‑ Better Reports has the deeper published review base (1,199 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BR ‑ Better Reports typically suits early-stage and growth-mode teams based on its published review base (1,199 reviews). GTM Kit: GA4, Google Ads & GTM typically suits early-stage and growth-mode teams based on its published review base (10 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BR ‑ Better Reports and GTM Kit: GA4, Google Ads & GTM both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from GTM Kit: GA4, Google Ads & GTM" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
