Side-by-side comparison · 24 data points
Recover Lost Meta & TikTok Conversions with Server-side Tracking
| Avantify Facebook Pixel & CAPI | TikTok | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Avantify Facebook Pixel & CAPI | TikTok |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | 40 | ★ 13k |
| Free plan | — | ★ Yes |
| Pricing | From $5.99/month | ★ Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | ★ 5 | 4 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 0 new |
| Languages | 3 supported | 19 supported |
| Listed since | Jan 2024 | Oct 2020 |
TikTok edges out Avantify Facebook Pixel & CAPI on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. On pricing, TikTok offers a free tier (Free to install) while Avantify Facebook Pixel & CAPI starts at From $5.99/month. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. TikTok has the larger user base (13,285 reviews vs 40), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Avantify Facebook Pixel & CAPI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to TikTok; mid-market and enterprise merchants with specific feature requirements should evaluate both — Avantify Facebook Pixel & CAPI's 40-review base may include the workflow context that matches your specific use case better than TikTok's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Avantify Facebook Pixel & CAPI audit • TikTok audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Avantify Facebook Pixel & CAPI | TikTok |
|---|---|---|
| tiktok | Not ranked | #1 |
| tiktok shop | Not ranked | #2 |
| cost | Not ranked | #3 |
| pixel tiktok pixel | #6 | Not ranked |
| facebook pixel tiktok | #7 | Not ranked |
Not featured in any section recently.
| Signal | Avantify Facebook Pixel & CAPI | TikTok |
|---|---|---|
| Average rating | 4.6 ★ (40) | 4.8 ★ (13k) |
| Reviews · last 7 days | — | +0 |
| Reviews · last 30 days | — | +0 |
| Reviews · last 90 days | — | +0 |
TikTok is the cheaper option — it offers a free plan (Free to install). Avantify Facebook Pixel & CAPI starts at From $5.99/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
TikTok has the higher average rating (4.8★ from 13,285 reviews) compared to Avantify Facebook Pixel & CAPI (4.6★ from 40 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Avantify Facebook Pixel & CAPI fits better if you prioritize broader integrations; TikTok is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. TikTok has more onboarding documentation maturity (13,285 reviews vs 40), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode stores based on its review-base composition (40 reviews). TikTok aligns more with established stores with steady traffic (13,285 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Avantify Facebook Pixel & CAPI and TikTok both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Avantify Facebook Pixel & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
