Side-by-side comparison · 24 data points
Recover Lost Meta & TikTok Conversions with Server-side Tracking
| Avantify Facebook Pixel & CAPI | ||
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Avantify Facebook Pixel & CAPI | |
|---|---|---|
| Rating | ★ 4.6 ★ | 4.1 ★ |
| Total reviews | 40 | ★ 1.5k |
| Free plan | — | ★ Yes |
| Pricing | From $5.99/month | ★ Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Languages | 3 supported | 20 supported |
| Listed since | Jan 2024 | Feb 2020 |
Based on the data on this page, Avantify Facebook Pixel & CAPI is the stronger choice for most Shopify App Store merchants — 4.6★ vs Pinterest's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Pinterest offers a free tier (Free to install) while Avantify Facebook Pixel & CAPI starts at From $5.99/month. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Pinterest has the larger user base (1,522 reviews vs 40), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Avantify Facebook Pixel & CAPI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Avantify Facebook Pixel & CAPI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Pinterest's 1,522-review base may include the workflow context that matches your specific use case better than Avantify Facebook Pixel & CAPI's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Avantify Facebook Pixel & CAPI audit • Pinterest audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Avantify Facebook Pixel & CAPI | |
|---|---|---|
| Not ranked | #1 | |
| your products | Not ranked | #4 |
| your product | Not ranked | #5 |
| pixel tiktok pixel | #6 | Not ranked |
| facebook pixel tiktok | #7 | Not ranked |
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Pinterest is the cheaper option — it offers a free plan (Free to install). Avantify Facebook Pixel & CAPI starts at From $5.99/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Avantify Facebook Pixel & CAPI has the higher average rating (4.6★ from 40 reviews) compared to Pinterest (4.1★ from 1,522 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Avantify Facebook Pixel & CAPI fits better if you prioritize rating consistency; Pinterest is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Pinterest has more onboarding documentation maturity (1,522 reviews vs 40), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode stores based on its review-base composition (40 reviews). Pinterest aligns more with early-stage and growth-mode stores (1,522 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Avantify Facebook Pixel & CAPI and Pinterest both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Avantify Facebook Pixel & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
