Side-by-side comparison · 24 data points
Recover Lost Meta & TikTok Conversions with Server-side Tracking
| AF TikTok Pixel Facebook Pixel | MetaShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated |
| Metric | AF TikTok Pixel Facebook Pixel | MetaShop: Instagram & Facebook |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | 41 | ★ 576 |
| Free plan | — | ★ Yes |
| Pricing | $4.99/month | ★ Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Languages | 3 supported | 1 supported |
| Listed since | Jan 2024 | Jul 2022 |
AF TikTok Pixel Facebook Pixel and MetaShop: Instagram & Facebook are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, MetaShop: Instagram & Facebook offers a free tier (Free plan available) while AF TikTok Pixel Facebook Pixel starts at $4.99/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
MetaShop: Instagram & Facebook has the larger user base (576 reviews vs 41), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AF TikTok Pixel Facebook Pixel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AF TikTok Pixel Facebook Pixel audit • MetaShop: Instagram & Facebook audit
| — |
| Keyword | AF TikTok Pixel Facebook Pixel | MetaShop |
|---|---|---|
| facebook pixel tiktok | #23 | #17 |
Not featured in any section recently.
MetaShop: Instagram & Facebook is the cheaper option — it offers a free plan (Free plan available). AF TikTok Pixel Facebook Pixel starts at $4.99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
AF TikTok Pixel Facebook Pixel (4.9★, 41 reviews) and MetaShop: Instagram & Facebook (5.0★, 576 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
MetaShop: Instagram & Facebook holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MetaShop: Instagram & Facebook has the deeper published review base (576 vs 41), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AF TikTok Pixel Facebook Pixel typically suits early-stage and growth-mode teams based on its published review base (41 reviews). MetaShop: Instagram & Facebook typically suits early-stage and growth-mode teams based on its published review base (576 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AF TikTok Pixel Facebook Pixel and MetaShop: Instagram & Facebook both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AF TikTok Pixel Facebook Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
