Side-by-side comparison · 24 data points
Recover Lost Meta & TikTok Conversions with Server-side Tracking
| Avantify Facebook Pixel & CAPI | Omega Facebook Pixel Meta Feed | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer | ||
| Listed | ||
| Last updated |
Optimize ads with Meta Pixel, Facebook CAPI, Improve product data & integrate with Facebook channel
| Metric | Avantify Facebook Pixel & CAPI | Omega Facebook Pixel Meta Feed |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | 40 | ★ 856 |
| Free plan | — | ★ Yes |
| Pricing | From $5.99/month | ★ Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 3 supported | 1 supported |
| Listed since | Jan 2024 | Jan 2020 |
Omega Facebook Pixel Meta Feed edges out Avantify Facebook Pixel & CAPI on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. On pricing, Omega Facebook Pixel Meta Feed offers a free tier (Free plan available) while Avantify Facebook Pixel & CAPI starts at From $5.99/month. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Omega Facebook Pixel Meta Feed has the larger user base (856 reviews vs 40), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Avantify Facebook Pixel & CAPI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omega Facebook Pixel Meta Feed; mid-market and enterprise merchants with specific feature requirements should evaluate both — Avantify Facebook Pixel & CAPI's 40-review base may include the workflow context that matches your specific use case better than Omega Facebook Pixel Meta Feed's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Avantify Facebook Pixel & CAPI audit • Omega Facebook Pixel Meta Feed audit
| — |
| Keyword | Avantify Facebook Pixel & CAPI | Omega Facebook Pixel Meta Feed |
|---|---|---|
| meta pixel | #17 | #2 |
| facebook pixel | #18 | #4 |
| facebook pixels | #18 | #5 |
| facebook pixel tiktok | #7 | #18 |
| pixel tiktok pixel | #6 | #22 |
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Omega Facebook Pixel Meta Feed is the cheaper option — it offers a free plan (Free plan available). Avantify Facebook Pixel & CAPI starts at From $5.99/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Omega Facebook Pixel Meta Feed has the higher average rating (4.8★ from 856 reviews) compared to Avantify Facebook Pixel & CAPI (4.6★ from 40 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Avantify Facebook Pixel & CAPI fits better if you prioritize broader integrations; Omega Facebook Pixel Meta Feed is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omega Facebook Pixel Meta Feed has more onboarding documentation maturity (856 reviews vs 40), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode stores based on its review-base composition (40 reviews). Omega Facebook Pixel Meta Feed aligns more with early-stage and growth-mode stores (856 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Avantify Facebook Pixel & CAPI and Omega Facebook Pixel Meta Feed both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Avantify Facebook Pixel & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
