Side-by-side comparison · 24 data points
Recover Lost Meta & TikTok Conversions with Server-side Tracking
| AF TikTok Pixel Facebook Pixel | Facebook & Instagram | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Metric | AF TikTok Pixel Facebook Pixel | Facebook & Instagram |
|---|---|---|
| Rating | ★ 4.9 ★ | 3.8 ★ |
| Total reviews | 41 | ★ 5.6k |
| Free plan | — | ★ Yes |
| Pricing | $4.99/month | ★ Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Languages | 3 supported | 21 supported |
| Listed since | Jan 2024 | Oct 2018 |
Based on the data on this page, AF TikTok Pixel Facebook Pixel is the stronger choice for most Shopify App Store merchants — 4.9★ vs Facebook & Instagram's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Facebook & Instagram offers a free tier (Free to install) while AF TikTok Pixel Facebook Pixel starts at $4.99/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Facebook & Instagram has the larger user base (5,623 reviews vs 41), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AF TikTok Pixel Facebook Pixel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to AF TikTok Pixel Facebook Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook & Instagram's 5,623-review base may include the workflow context that matches your specific use case better than AF TikTok Pixel Facebook Pixel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AF TikTok Pixel Facebook Pixel audit • Facebook & Instagram audit
| Listed |
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| Last updated | — | — |
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| Keyword | AF TikTok Pixel Facebook Pixel | Facebook & Instagram |
|---|---|---|
| facebook pixel tiktok | #23 | #18 |
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Facebook & Instagram is the cheaper option — it offers a free plan (Free to install). AF TikTok Pixel Facebook Pixel starts at $4.99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
AF TikTok Pixel Facebook Pixel has the higher average rating (4.9★ from 41 reviews) compared to Facebook & Instagram (3.8★ from 5,623 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
AF TikTok Pixel Facebook Pixel holds the higher average rating (4.9★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,623 vs 41), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AF TikTok Pixel Facebook Pixel typically suits early-stage and growth-mode teams based on its published review base (41 reviews). Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,623 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AF TikTok Pixel Facebook Pixel and Facebook & Instagram both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AF TikTok Pixel Facebook Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
