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AfterShip Email Marketing,SMS iconAfterShip
vs
Laylo iconLaylo
Home/Shopify App Store/Compare/AfterShip Email Marketing,SMS vs Laylo

AfterShip vs Laylo

Side-by-side comparison · 24 data points

AfterShip Email Marketing,SMS icon

AfterShip

4.7·2kreviews

All-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.

ShopifyFree plan available
Change
OverviewMetadataPricingFeaturesCategoriesCategory featuresRankingsFeaturedActivityQualityApp detailsRelated

1. Listing metadata

Field-level data
AfterShipLaylo
Tagline“All-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.”98 chars“Laylo: Instant Drop Notifications across SMS, DM and Email”58 chars
Description429 / 500 chars86% used371 / 500 chars74% used
Screenshots7 images4 images
Languages
English
English
Platforms
Shopify
Shopify
Developer
AfterShip
Laylo, Inc.
ListedJuly 30, 2019January 26, 2023
Last updated——
Reset
Laylo icon

Laylo

0.0·0reviews

Laylo: Instant Drop Notifications across SMS, DM and Email

Shopify$25/month
Change

At a glance

10 metrics · auto-computed
Feature comparison between AfterShip Email Marketing,SMS and Laylo
MetricAfterShip Email Marketing,SMSLaylo
Rating4.7 ★—
Total reviews2k0
Free plan★ Yes—
Pricing★ Free plan available$25/month
Built for Shopify——
Pricing tiers★ 4 tiers1 tier
Listed features★ 53
Featured placements1—
Languages1 supported1 supported
Listed sinceJul 2019Jan 2023

AppRanks verdict

Generated from live data on this page

Based on the data on this page, AfterShip Email Marketing,SMS is the stronger choice for most Shopify App Store merchants — 4.7★ vs Laylo's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, AfterShip Email Marketing,SMS offers a free tier (Free plan available) while Laylo starts at $25/month. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. AfterShip Email Marketing,SMS has the larger user base (1,974 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Laylo's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to AfterShip Email Marketing,SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Laylo's 0-review base may include the workflow context that matches your specific use case better than AfterShip Email Marketing,SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: AfterShip Email Marketing,SMS audit • Laylo audit

2. Pricing & plans

Listed prices · monthly · USD
Tier
AfterShip
Laylo
Free
Free
—
  • 3,000 emails for up to 300 contacts
  • All popup features
  • All conversion tools
  • Campaign analytics
  • Web push notifications
  • Coupons
—
Paid #1
Essentials
11
  • All popup features
  • All conversion tools
  • Campaign analytics
  • Web push notifications
  • Coupons
Pro
25
  • Unlimited RSVPs
  • Drop appearance customization
  • Instagram DM integration
  • Facebook/Google/TikTok Pixels
  • Message on demand
  • All Basic features
Paid #2
Pro
119
  • Everything in Essentials plan, plus;
  • Upsell popups
  • Unique coupon campaigns
  • Product recommendations
  • Countdown timer
—
Paid #3
Premium
179
  • Everything in Pro, plus;
  • Customer segmentation
  • AI-powered & on-site recommendations
  • Birthday emails
  • Price-drop & back-in-stock emails
—

3. Features

As listed by each developer
AfterShip
  • Personalized, automated email flows based on customer shopping behavior
  • Pre-built templates for emails and SMS, and conversion popups like spin wheels
  • A/B tests and easy performance monitoring through one dashboard
  • Built-in CRM to create relevant and meaningful customer segments
  • Functionality of multiple marketing apps in a single no-code, unified platform
Laylo
  • Automatically sync product, customer, and purchase data to your Laylo CRM
  • Send an sms message or email to any customer that has opted into marketing
  • Analyze customer data in chart format by location, and demographic

4. Categories & rankings

Shared categories on the same row · in-category position inline
AfterShip
Laylo
Shared
SMS marketing#25 of 153
SMS marketing#28 of 153
Marketing#6 of 28
—
Email marketing#43 of 297
—

5. Category features

Marketplace-curated features per category
Email marketing0 shared · 24 total
AfterShip
  • Cart emails
  • Checkout emails
  • Cross-sell emails
  • Custom campaigns
  • Discounts
  • Drip campaigns
  • Email campaigns
  • Exit intent
  • Follow-up emails
  • Landing pages
  • Newsletters
  • Price drop emails
  • Push notifications
  • SMS campaigns
  • Subscriptions
  • Upsell emails
  • Welcome emails
  • A/B testing
  • Bulk editing
  • Segmentation
  • Targeting
  • Templates
  • Tracking
  • Triggers and rules
Laylo
  • —Cart emails
  • —Checkout emails
  • —Cross-sell emails
  • —Custom campaigns
  • —Discounts
  • —Drip campaigns
  • —Email campaigns
  • —Exit intent
  • —Follow-up emails
  • —Landing pages
  • —Newsletters
  • —Price drop emails
  • —Push notifications
  • —SMS campaigns
  • —
SMS marketing4 shared · 9 total
AfterShip
  • Bulk messaging
  • Personalized messages
  • Scheduled messages
  • Welcome messages
  • Discount codes
  • Order confirmations
  • Order tracking

5. Search rankings

Top 5 keywords · shared rankings prioritized
KeywordAfterShipLaylo
email#23#119
customer support tool#235Not ranked
subscriptions#238Not ranked
instagramNot ranked#240

6. Featured placements & badges

Editorial visibility
AfterShip1 all-time · 1 recent
  • category · Recommended marketing appsMay 19, 2026
Laylo0 all-time · 0 recent

Not featured in any section recently.

7. Activity in the last 90 days

Tracked changes · pricing, features, copy, screenshots

AfterShip · 1 changes

  • May 14descriptionListing copy updated

Laylo · 0 changes

No tracked changes.

9. App details

Long-form description · keyword frequency
AfterShip
Find world-class sales and marketing tools via one intuitive portal. On top of email and SMS marketing, AfterShip Marketing serves merchants with other advanced tools like AI-powered product recommendations, countdown timers, and promotional bars to create interactive experiences that are proven to drive sales. What’s more, all these tools are ready to be used with minimal effort and without technical expertise or assistance.
Top keywords
  • marketing3×4.69%
  • sales2×3.13%
Laylo
Laylo is the Drop CRM for Creators and Brands. Join artists, brands, festivals, sports teams, and creators who use Laylo to power their drop experiences and own their fan data. You can use Laylo’s suite to create drop landing pages, automatically notify fans across Instagram, SMS & Email, and retarget those fans with messaging about new content, merchandise and events.
Top keywords
  • drop3×5.00%
  • laylo3×5.00%
  • brands2×3.33%
  • creators2×3.33%
  • fans2×3.33%

Frequently asked

Common questions about this comparison

Is AfterShip Email Marketing,SMS or Laylo cheaper?

AfterShip Email Marketing,SMS is the cheaper option — it offers a free plan (Free plan available). Laylo starts at $25/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.

Should I choose AfterShip Email Marketing,SMS or Laylo?

It depends on what you're optimizing for. AfterShip Email Marketing,SMS fits better if you prioritize rating consistency; Laylo is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, AfterShip Email Marketing,SMS or Laylo?

Both apps are one-click installs from the Shopify App Store marketplace. AfterShip Email Marketing,SMS has more onboarding documentation maturity (1,974 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Shopify App Store stores?

AfterShip Email Marketing,SMS typically suits early-stage and growth-mode stores based on its review-base composition (1,974 reviews). Laylo aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between AfterShip Email Marketing,SMS and Laylo?

Migration support varies by app and category. AfterShip Email Marketing,SMS and Laylo both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Laylo" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

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Subscriptions
  • —Upsell emails
  • —Welcome emails
  • —A/B testing
  • —Bulk editing
  • —Segmentation
  • —Targeting
  • —Templates
  • —Tracking
  • —Triggers and rules
  • Subscription renewals
  • —Custom segments
  • Laylo
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    • Personalized messages
    • Scheduled messages
    • Welcome messages
    • —Discount codes
    • —Order confirmations
    • —Order tracking
    • —Subscription renewals
    • Custom segments
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