Side-by-side comparison · 24 data points
Nudge global customers with a local Currency Converter-Seamless Shopping with Wide Currency support
| MLV Auto Currency Switcher | Universal Ads | |
|---|---|---|
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| Description | ||
| Screenshots | images | images |
| Languages | ||
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The Universal Ads app makes it easy to install your pixel and advertise with the biggest names in TV
| Metric | MLV Auto Currency Switcher | Universal Ads |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 965 | 1 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 2 tiers | 1 tier |
| Listed features | ★ 5 | 3 |
| Languages | 3 supported | 1 supported |
| Listed since | Jul 2014 | Dec 2025 |
Universal Ads edges out MLV Auto Currency Switcher on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: MLV Auto Currency Switcher at Free plan available, Universal Ads at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. MLV Auto Currency Switcher has the larger user base (965 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Universal Ads's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Universal Ads; mid-market and enterprise merchants with specific feature requirements should evaluate both — MLV Auto Currency Switcher's 965-review base may include the workflow context that matches your specific use case better than Universal Ads's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MLV Auto Currency Switcher audit • Universal Ads audit
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| Keyword | MLV Auto Currency Switcher | Universal Ads |
|---|---|---|
| switcher | #3 | Not ranked |
| currency switcher | #4 | Not ranked |
| currency | #13 | Not ranked |
No tracked changes.
Both MLV Auto Currency Switcher and Universal Ads offer paid plans only. MLV Auto Currency Switcher starts at Free plan available; Universal Ads starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Universal Ads has the higher average rating (5.0★ from 1 reviews) compared to MLV Auto Currency Switcher (4.8★ from 965 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. MLV Auto Currency Switcher fits better if you prioritize broader integrations; Universal Ads is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. MLV Auto Currency Switcher has more onboarding documentation maturity (965 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MLV Auto Currency Switcher typically suits early-stage and growth-mode stores based on its review-base composition (965 reviews). Universal Ads aligns more with early-stage and growth-mode stores (1 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MLV Auto Currency Switcher and Universal Ads both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Universal Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
