Side-by-side comparison · 24 data points
Proactive AI shopping assistant for product discovery, recommendations, upsells, and cart recovery.
| Aura Connect | BOB | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
| Metric | Aura Connect: Proactive Guide | BOB: WhatsApp Marketing + AI |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 7 | ★ 81 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Dec 2025 | Oct 2023 |
Aura Connect: Proactive Guide and BOB: WhatsApp Marketing + AI are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Aura Connect: Proactive Guide at Free trial available, BOB: WhatsApp Marketing + AI at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Aura Connect: Proactive Guide audit • BOB: WhatsApp Marketing + AI audit
| Keyword | Aura Connect | BOB |
|---|---|---|
| ai customer support | #24 | #57 |
| support chatbot | #75 | #33 |
| customer support chatbot | #128 | #34 |
| ai support chatbot | #111 | #57 |
| ai chat | #170 | #106 |
No tracked changes.
Both Aura Connect: Proactive Guide and BOB: WhatsApp Marketing + AI offer paid plans only. Aura Connect: Proactive Guide starts at Free trial available; BOB: WhatsApp Marketing + AI starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Aura Connect: Proactive Guide (5.0★, 7 reviews) and BOB: WhatsApp Marketing + AI (5.0★, 81 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. BOB: WhatsApp Marketing + AI does carry the larger published review base (81 vs 7). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BOB: WhatsApp Marketing + AI has the deeper published review base (81 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Aura Connect: Proactive Guide typically suits early-stage and growth-mode teams based on its published review base (7 reviews). BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode teams based on its published review base (81 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Aura Connect: Proactive Guide and BOB: WhatsApp Marketing + AI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Aura Connect: Proactive Guide" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
